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Marcus Coward
Social Listening Insights Lead at Spotify
Marcus Coward is the Social Listening Insights Lead at Spotify.2 He has an extensive career in analytics, research, and marketing, with a focus on social and digital analytics.
Marcus holds a Master's degree in Music Business from New York University and a Bachelor's degree in Business Administration from East Carolina University's College of Business. His professional experience includes roles at prominent organizations such as Spotify, Sony Music Entertainment, The Artists Organization, Billboard, and Atlantic Records.
Prior to his current position at Spotify, Marcus held several roles at Sony Music Entertainment, including Director of Social & Digital Analytics, Associate Director of Social & Digital Analytics, Manager of Social & Digital Analytics, Senior Analyst of Social & Digital, and Analyst of Social & Digital. He has also worked in digital marketing & strategy at The Artists Organization and completed internships in digital marketing at Billboard and marketing at Atlantic Records.
In his role at Spotify, Marcus likely leverages social listening techniques to gain insights into user preferences, emerging trends, and industry dynamics.1 This information can be crucial for Spotify in making informed decisions about marketing strategies, content curation, and enhancing user experience.1
Highlights
(Social) Listening is everything…definitely agree, Spotify! Glad we’re in alignment on that. ;) Thanks for the swag box!
Almost 3 months in the new gig, still can’t believe this is happening + very grateful for the experience. Being new comes with its challenges, but it’s been nothing short of amazing. 🎉#grateful
Wow. After almost 9 years at Sony Music Entertainment last Wednesday (7/7) was my last day at the company!
I am deeply grateful for the people who have poured into my growth over the last few years. Too many to even name (without the fear of forgetting someone, ha). I am very fortunate to have had the opportunity to work with such a great group of talented, dedicated and smart people.
In addition to the amazing leadership, I’m beyond humbled to have managed a team of analysts, college reps, and interns who were equally as bright + talented. This is probably my fondest part of working at Sony. Thanks for keeping this “old geezer millennial” informed about what the young kids are doing on TikTok these days.
And lastly, thanks to the many customer success / client reps I’ve worked with over the years - especially for putting up with my millions of questions and product suggestions. ;)
Off to the next adventure, but first… Hawaii for vacation. Aloha! 🌸 #grateful
