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Marek Tomalak
Global Chief Marketing Officer at SodaStream by PepsiCo
Marek Tomalak is an experienced executive currently serving as the Global Chief Marketing Officer (CMO) for SodaStream, a PepsiCo company.1 He assumed this role in March 2024, bringing with him over 20 years of international corporate experience from prominent companies such as Procter & Gamble and PepsiCo.1
Career Highlights
PepsiCo Experience:: Tomalak has held several high-level positions within PepsiCo before his current role:
- Vice President Marketing for Russia, Belarus, Ukraine, Caucasus, and Central Asia (May 2021 - September 2022)
- Marketing Senior Director for East Europe, focusing on Carbonated Soft Drinks, Hydration & Innovations (July 2016 - May 2019)
- Marketing Director for Russia and East Europe, specializing in Energy Drinks & Digital Lead (April 2014 - June 2016)1
Previous Roles:: Prior to his extensive experience at PepsiCo, Tomalak worked at Procter & Gamble, where he held positions such as:
- Brand Marketing Manager for Central Europe North, overseeing the Laundry Portfolio
- Brand Marketing Manager for East Europe, managing brands like TIDE, VIZIR, and ALO in the laundry mid-tier segment1
Expertise and Focus
Tomalak is known for his expertise in:
- Business turnarounds
- Organizational transformations
- Growth acceleration
- Consumer behavior
- Technology and leadership
- Psychology of motivation and behavioral change1
He is also a strong advocate for sustainability and diversity as corporate values.1
Global Experience
Throughout his career, Tomalak has worked across multiple cultures and countries, including:
- Ireland
- Switzerland
- Poland
- Russia
- Ukraine
- Israel1
This diverse international experience has contributed to his well-rounded perspective in global marketing and business strategies.
In his current role as Global CMO at SodaStream, Marek Tomalak is focused on "Changing the Way the World Drinks," aligning with SodaStream's mission and PepsiCo's broader beverage portfolio.12
Highlights
🔍 As I reflect on the ideal innovation process, Design-Led Innovation immediately comes to mind. It's Consumer-centric, iterative, and multifunctional thus leveraged by many international companies for building their innovation pipelines. But what makes this methodology so effective? And how can we harness its full potential?
I’ve put together some thoughts on how Design-Led Innovation works and I’d love for you to explore this approach with me and share your insights. Let’s learn and innovate together! 💡
Check out the full article and join the conversation.👇 #Innovation #DesignThinking #ConsumerInsights #ProductDevelopment #GrowthStrategies
We are beyond thrilled 🚀 to announce our first-ever truly global campaign for SodaStream rolling out! 🌎✨ This laser-sharp and super memorable communication has successfully launched first in Germany 🇩🇪 to later expand across entire Europe, Australia, South Africa, and many other countries worldwide - to finally reach now the US and Canada! 🇺🇸🇨🇦
Our campaign brings to life the core SodaStream promise: your FAVOURITE BEVERAGES served ALWAYS FRESH, whenever you want them, and how you want them, all while REPLACING THE SINGLE-USE PLASTIC.
Special thanks to Susanne Jacoby and Julian H. for their brilliant leadership in the creative work and global roll-out supported by Shiran Bodenuk David. Kudos to all SodaStream Marketeers worldwide for your amazing creative adaptations, diligent Consumer testing, and impressive timing - rolling out globally in under 4 months is no small feat! 🔥👊
This global roll-out marks a significant milestone in SodaStream's journey from a sparkling water maker to a total beverages company with sustainability at its core. We’re stepping into an era of exciting marketing, groundbreaking innovations, and exhilarating capability growth for our global marketing organization.
A massive thank you to my entire team and our commercial partners for their trust and support. This is just the beginning!
Stay tuned for more updates and join us in our mission to Grow BIG today for a BETTER planet tomorrow! 🌍✨
#SodaStream #PushForBetter #Sustainability #Innovation #GlobalLaunch #FreshBeverages #Marketing #Transformation
