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Margaret Goldberg
Helping Mission-Driven Teams Innovate in Healthcare | Ex-Amazon, VC-Funded Startup, Traditional Payor/Vendor
Margaret Goldberg is an accomplished independent consultant and advisor at Reasonwell Health, where she leverages over 10 years of experience in the healthcare sector. Her expertise encompasses delivering innovative tech-enabled healthcare services, particularly in a B2B2C model. Goldberg has worked with various organizations, including major healthcare incumbents like Humana and Change Healthcare, as well as tech giants such as Amazon, and venture-backed startups like Season Health.12
Professional Background
Goldberg's career trajectory has been shaped by her personal experiences within the healthcare system, both as a patient and a caregiver. She has held leadership roles across multiple functions including product development, go-to-market strategy, business operations, and consumer engagement. Notable achievements include launching a nationwide virtual-first primary care service and developing a digital food-as-medicine product aimed at individuals with chronic conditions.12
Education and Personal Life
She earned her MBA from Vanderbilt University, where she furthered her understanding of healthcare dynamics. Originally from Central Florida, Goldberg has lived in various cities, including Nashville and Seattle, before settling in Santa Monica, California. Her diverse geographical experiences have informed her insights into healthcare disparities and the importance of equitable access to care.1
Current Role
At Reasonwell Health, Goldberg focuses on helping mission-driven healthcare companies navigate complex challenges at the intersection of technology and clinical services. Her approach emphasizes practical solutions tailored to meet specific business needs while enhancing customer experience.12
In summary, Margaret Goldberg is a prominent figure in health-tech consulting, dedicated to improving healthcare delivery through innovative strategies and personal insights drawn from her extensive experience in the field.

