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Marguita Kracht
BAUR AU LAC
Marguita Kracht is a prominent figure in the hospitality industry, currently serving as the Hotel Project Coordination Manager at The Peninsula London, part of The Peninsula Hotels group. She is also recognized for her role in the family-owned Baur au Lac hotel in Zurich, where she has recently taken on significant leadership responsibilities.
Educational Background
Marguita holds a Bachelor of Science in Business Administration with dual concentrations in Entrepreneurship and Marketing from Boston University. She further enhanced her expertise by completing the General Manager Program at Cornell University in New York.23
Professional Experience
Before her current position at The Peninsula London, Marguita gained extensive experience in luxury hospitality. She worked with LVMH, a leading luxury goods group, and held key roles at several prestigious hotels, including:
- Four Seasons Hotel George V in Paris
- The Lanesborough in London
- Aman Resorts
- The Peninsula London, where she was involved in various projects.135
In 2022, she joined her father, Andrea Kracht, to manage the Baur au Lac hotel as it transitioned into its seventh generation of family ownership. In this capacity, she focuses on driving innovation and sustainability within the hotel while enhancing guest experiences.145
Current Role
At The Peninsula London, Marguita's role as Hotel Project Coordination Manager involves overseeing various projects and initiatives aimed at improving operational efficiency and guest satisfaction. Her leadership style is characterized by a blend of traditional values and modern hospitality practices, reflecting her family's legacy in the industry.14
Marguita Kracht's career trajectory illustrates a deep commitment to excellence in hospitality, combining her educational background with hands-on experience at some of the world's most esteemed hotels.
