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Maria Alfredéen

Head of Digital Development at SAS (Scandinavian Airlines)

Maria Alfredéen is the Head of Digital Development at SAS (Scandinavian Airlines).12 In her role, she has been instrumental in leading SAS's digital transformation efforts, which began in 2020.1 Alfredéen has been focused on shifting SAS's culture from large, waterfall-style projects to continuous delivery of small changes, enabling the company to experiment, learn, and improve rapidly.1

Under Alfredéen's leadership, SAS has achieved significant improvements in its digital capabilities:

  1. Accelerated deployment: The digital team increased its release frequency from once per month to 100 releases per month within 18 months.1
  2. Adoption of new technologies: SAS implemented Contentful, a headless CMS platform, to facilitate their transition to a microservices-oriented architecture.1
  3. Enhanced team autonomy: The transformation has empowered individual teams to choose their own tech stacks and work independently, improving collaboration and innovation.1

Alfredéen has emphasized the importance of customer value as the key reference point for new initiatives.2 Her approach has fostered a culture of experimentation and innovation within SAS, allowing the digital team to quickly implement new ideas and improve customer experiences.1

While specific details about Alfredéen's background are limited in the provided search results, her role at SAS indicates she is an experienced digital leader with expertise in managing large-scale digital transformations in the airline industry.

Highlights

Aug 14 · contentful.com
SAS | Contentful
Nov 17 · contentful.com
DXperts Nordics | Contentful
DXperts Nordics | Contentful

Related Questions

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What role does Contentful play in SAS's digital strategy under Maria Alfredéen's leadership?
Maria Alfredéen
Maria Alfredéen, photo 1
Maria Alfredéen, photo 2
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Location

Stockholm, Sweden