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Maria Luccioni
Sales & Marketing Manager en Roche
Professional Background
Maria Ana Luccioni is a distinguished professional with an extensive background in the pharmaceutical industry, particularly in sales and marketing. With her robust career spanning multiple roles at Roche, Maria has demonstrated her expertise in managing product portfolios, leading teams, and orchestrating strategic marketing initiatives. She has effectively served as the Sales & Marketing Manager at Roche, where she played a pivotal role in driving revenue growth and enhancing market presence through innovative marketing strategies and sales excellence.
During her tenure at Roche, Maria excelled in various capacities including her role as the Regional Champion for Actemra in the Latin American (LATAM) region, where she championed the brand across diverse markets, increasing awareness and sales. Additionally, as the Franchise Manager for the Rheumatology division, she managed a significant product range, leading her team to achieve impressive market shares. Her previous experiences include serving as the Senior Product Manager at Productos Roche S.A.Q.e I., where she developed and executed marketing strategies that significantly boosted product visibility and performance in competitive landscapes.
Education and Achievements
Maria's academic pursuits reflect her commitment to excellence and her desire to remain at the forefront of industry trends. She studied Licenciatura en Ciencias Sociales at the esteemed Universidad de Buenos Aires (UBA), where she laid a strong foundation in social sciences, critical thinking, and analytical skills.Recognizing the evolving demands of the digital landscape and agile methodologies, she pursued specialized studies, including the Product Owner program focusing on Agile Product Management at Centro de e-Learning UTN FRBA. Additionally, her diploma in Agile Methodologies from Universidad Tecnológica Nacional further enhanced her management capabilities, allowing her to lead teams effectively in fast-paced environments.
Maria also broadened her expertise in marketing by studying at INSEAD, where she honed her skills in strategic marketing, brand management, and consumer insights. Moreover, she has solidified her leadership prowess through executive programs at Universidad del CEMA, including a program on Agile Leadership where she learned vital skills for fostering innovation and adaptability in teams, and a diploma focused on Digital Skills, ensuring that she remains equipped to navigate the digital transformation of the industry.
Achievements
Throughout her career, Maria has received numerous accolades recognizing her outstanding contributions to Roche and the broader pharmaceutical sector. Her strategic vision, coupled with her deep understanding of market dynamics, has enabled her to successfully launch several products that have become vital components of Roche’s portfolio in LATAM.
Maria's collaborative approach and leadership have inspired her teams to excel, and her commitment to professional development has resulted in improved processes and performance metrics across her projects. She is respected not only for her technical and managerial skills but also for her commitment to fostering a culture of learning and innovation within her teams.
Maria Ana Luccioni's continuous pursuit of knowledge and her proven track record in the pharmaceutical industry exemplify her dedication to making a positive impact. With her blend of education, experience, and strategic insights, she is well-equipped to contribute meaningfully to any organization in the healthcare space.
