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Maria Bryan
Speaker - I help changemakers tell impactful stories that do no harm by speaking about trauma-informed marketing
Professional Background
Maria Bryan is a dedicated nonprofit marketer with over fifteen years of experience in the nonprofit sector, where she has made significant contributions to enhancing the marketing strategies of various organizations. As the founder of Maria Bryan Creative, she has emerged as a prominent figure in the field, helping nonprofits utilize storytelling and marketing techniques to create meaningful change and impact within their communities.
Maria believes in the power of marketing when it is done with intention and purpose. Through her work, she emphasizes the importance of trauma-informed and ethical storytelling. This approach not only allows nonprofits to share compelling messages but also ensures that these narratives are respectful and considerate of the audiences they serve. By marrying persuasive communication with empathy, Maria enables change-makers to effectively engage with their communities, driving action and support.
A cornerstone of Maria's philosophy is her belief that successful nonprofits market on purpose. This dual concept means employing storytelling as a powerful tool for the greater good, while also maintaining clarity and focus in marketing efforts. She guides nonprofit leaders in recognizing their audience, setting attainable goals, and crafting compelling content. Her unique insights into marketing are further enhanced by her extensive experience in various roles within nonprofit organizations, where she has honed her skills in communications and digital marketing.
Education and Achievements
Maria's educational background is impressive and serves as the foundation for her impactful career in the nonprofit sector. She holds a Master's Degree in Executive Master of Public Administration from Baruch College, City University of New York (CUNY), where she gained critical insights into public service management and policy. Prior to that, she graduated cum laude from Messiah College with a major in Journalism & Mass Communication, equipping her with a strong foundation in effective storytelling and media communication.
In her career, Maria has held various key positions that have allowed her to cultivate her expertise in nonprofit marketing. Her role as Marketing Director at Girls Leading Girls, Inc. allowed her to effectively lead marketing initiatives that inspired and empowered young girls. Additionally, her experience as a Digital Marketing & Content Specialist at Wethos gave her valuable insights into the digital tools necessary for modern marketing strategies.
Throughout her journey, Maria has also worked as a Senior Communications Manager at Public Health Solutions and as a Communications Manager at Charles B. Wang Community Health Center. These positions afforded her the opportunity to develop strategic communication plans and campaigns that positively impacted public health and community outreach efforts.
Maria's journey into the world of nonprofit marketing was also influenced by her time as a Community Health Educator with the Peace Corps, where she learned the significance of cultural sensitivity and ethical communication while working in diverse communities around the world. This experience profoundly shaped her commitment to ethical storytelling – making her the compassionate and thoughtful marketer she is today.
Key Programs and Services
Maria offers innovative services aimed at empowering nonprofit leaders in their marketing endeavors. One of her standout programs is Thrive Foundations, a specialized messaging retreat designed for nonprofit leaders. This comprehensive program blends training, marketing therapy, and collaborative messaging creation. By participating in Thrive Foundations, nonprofits gain essential components and tools to articulate their mission and goals through ethical storytelling.
In addition to group retreats, Maria also provides personalized consultations through Thrive Think, tailored for founders of small organizations on the brink of significant growth. During these intensive one-on-one sessions, Maria offers guidance on where to channel marketing efforts, ensuring that these burgeoning organizations can thrive and maximize their impact.
Through her commitment to training nonprofit leaders, Maria is fostering a community of changemakers who are well-equipped to tell their stories meaningfully and effectively. She believes that every organization can unlock its potential by implementing trauma-informed and ethical marketing methodologies, which ultimately lead to stronger connections with stakeholders and a more significant societal impact.
Conclusion
Maria Bryan is an exceptional nonprofit marketer, revered for her ability to empower organizations through purposeful marketing and storytelling. Her extensive background in communications, coupled with her passion for ethical marketing practices, makes her a leader in the nonprofit sector. Whether through her entrepreneurial endeavors or consulting services, Ma
Highlights
What's got your girl SO happy?
I'm rolling out the second cohort of the Trauma-Informed Storytelling Certification Program, and enrollment is open!
Learn more and register this way ➡️ https://lnkd.in/eYAQBwxM
This experiential program is more than just theoretical knowledge. It's a practical guide that covers understanding trauma responses, obtaining ongoing consent, conducting trauma-informed interviews, making mindful language and media choices, repairing harm when it occurs, storyteller self-care, and more.
By the end of this program, you'll not only have the knowledge but also the confidence to apply these skills in real-world scenarios.
So here are the details: The summer cohort will run from July 1 through August 9, 2024. Expect self-paced videos, live virtual integration sessions, templates, and resources that will provide practical tools for your storytelling process immediately.
Like Melanie.
Melanie from the Nomi Network joined us for our last cohort. Nomi Network is a nonprofit working to end human trafficking by creating pathways to safe employment. After the program, she said:
"This trauma-informed storytelling program was an incredible use of my time. It's very important, especially for nonprofits, to be careful not to re-traumatize survivors or people with lived experiences with the process we have them go through when sharing their stories. This program has made creating an ethical and trauma-informed storytelling process incredibly easy. I hope this is a foundation for a storytelling policy within our organization."
It would be such an honor to have you join our summer cohort. Enrollment is open until June 28. 👉 https://lnkd.in/eYAQBwxM
Cody Hays sent me a message asking if I had any resources on trauma-informed marketing.
Y’all - this was back in 2022, the same month I went down my trauma-informed marketing and storytelling rabbit hole.
We decided to go on a trauma-informed marketing journey together. We formed a study group to take a Trauma and Resilience course at FSU (with Veronica LaFemina & Christy Kern!) and have swapped resources, notes, and insights on the job on the regular since then.
So you understand what a joy it was to have him come on When Bearing Witness. We talked about how critical our word choices are when are communicating sensitive topics. He gives us a ton of case studies on how he has prioritized empathy, dignity, and inclusion in his thriving nonprofit marketing agency, Marketing Mission–with a big impact.
Listen to our conversation to learn more about Cody’s journey and practical tips on using non-stigmatizing language, avoiding victim-blaming rhetoric, and crafting content that creates space for progress.
🎧 https://lnkd.in/eWgbkhyS
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