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María García
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Professional Background
María García is an accomplished professional with a rich background in communication, marketing, and strategic planning. With over 15 years of experience as an educator and consultant, María has excelled in various leadership roles across top institutions and organizations. She currently serves as the Managing Director of Aukai Hai Talent, a consulting firm dedicated to enhancing organizational effectiveness through innovative marketing strategies and team development.
Prior to this role, María made significant contributions to both the private and public sectors, including a notable position as Director of Promotion and Public Relations for the Secretaría de Turismo del Gobierno del Estado de Puebla, where she played a pivotal role in promoting tourism and cultural initiatives in the region. María’s dedication to sports marketing was evident during her eight-year tenure as the Sports Marketing Coordinator at the Universidad de las Américas Puebla (UDLAP), where she successfully secured sponsorships and funding for various athletic disciplines.
María's professional journey also includes a stint at the Grand Fiesta Americana Coral Beach hotel in Cancun as Concierge and Public Relations, providing her with invaluable insights into the hospitality industry. In the academic realm, María served in various teaching positions at several prominent universities, including Universidad de la América Puebla and Tecnológico de Monterrey, where she advanced marketing and communication studies. Her experience also extends internationally, having participated as a visiting professor at Javeriana University in Cali, Colombia, where she shared her expertise in innovation and foresight planning.
Education and Achievements
María's educational background sets her apart as a leader in her field. She earned her Licenciatura in Ciencias de la Comunicación from Universidad de las Américas Puebla, laying the foundation for her career in communication. Following this, she obtained her Master in Business Administration (MBA) with a specialization in Service Marketing from Fundación Universidad de las Américas Puebla. Committed to lifelong learning, she further pursued a second Master's degree in Digital Marketing and Advertising from Universidad Nebrija.
Her academic achievements culminate with a Doctorate in Strategic Planning and Technology Management from the Universidad Popular Autónoma del Estado de Puebla, reflecting her profound understanding of the intersection between strategy and technology in the modern business landscape.
María has participated in prestigious international conferences, including the Global Conference on Business and Finance in Hawaii and Costa Rica, and the Ibero-American PIATCOM Congress in Madrid, showcasing her commitment to advancing her knowledge and sharing insights on a global scale.
Achievements
Among her many career highlights, María's introduction of the first Neuromarketing laboratory for academic purposes in Latin America at Tecnológico de Monterrey stands out as a significant milestone. This initiative demonstrates her innovative approach to education, combining cutting-edge marketing techniques with academic rigor.
Throughout her impressive career, María has positioned herself as a thought leader and innovator in her field, continually seeking new ways to integrate technology into marketing practices and higher education. Her experience in creating effective marketing strategies and building strong relationships within the community has cemented her reputation as an expert in both the academic and professional realms.
