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Maria Peevey

CEO, Entrepreneur, Strategic Advisor, & Brand Builder for Fast-Growing Consumer Brands * Direct to Consumer (DTC) * Brand Strategy * Strategic Vision * Creative Direction

Maria Peevey is a seasoned consumer brands executive and entrepreneur with over 20 years of experience in brand strategy, innovation, and scaling consumer brands.1 She currently serves as the Chief Marketing Officer at Arterra Pet Science.2

Career Highlights

Entrepreneurial Success: Maria has founded and led three consumer-based startups through acquisition: SimplyShe, SimplyShe Pet, and The Reset.1 Her most notable achievement was transforming SimplyShe Pet into a $60 million pet lifestyle brand, delivering a 5X return on shareholder investment.1

Brand Building: Throughout her career, Maria has created and scaled over 10 brands and private labels for both direct-to-consumer (DTC) and retail marketplaces, including major retailers like Target, QVC, Walmart, Petco, and Fred Segal.1

Industry Recognition: Her innovative approach to brand building has garnered attention from influential figures like Oprah Winfrey, resulting in multiple high-profile media appearances.1

Expertise

Maria's core strengths include:

  • Brand strategy and innovation
  • Direct-to-consumer (DTC) marketing
  • Creative direction
  • Strategic vision
  • Operational excellence

She specializes in identifying market white spaces and transforming traditional industries with data-led, digital-first business models tailored for modern consumers.1

Education

Maria holds a Bachelor's Degree in Environmental Science with a minor in Marketing from the University of California, San Diego.1

Current Role

As the Chief Marketing Officer at Arterra Pet Science, Maria is leveraging her extensive experience in the pet industry to lead the company's marketing efforts.23 Her appointment to this role demonstrates Arterra Pet Science's commitment to growth and innovation in the pet supplement market.4

Highlights

Aug 22 · linkedin

Excited to Share Our Founder’s Journey!

A big thank you to Bold Journey for featuring our founder, Jonathan Willbanks, and sharing the story behind Arterra Pet Science. Jonathan’s journey is a testament to the passion, resilience, and unwavering commitment required to bring meaningful change to the pet wellness industry.

In the article, Jonathan dives into the challenges and triumphs of creating Arterra, driven by a clear and impactful mission: helping dogs live longer, healthier lives. His story reminds us that when you believe in your mission and stay true to your values, you can overcome any obstacle.

Whether you’re a pet parent or a fellow entrepreneur, we hope Jonathan’s insights inspire you as much as they inspire us every day.

https://lnkd.in/gVZXSmzh #ArterraPet #PetWellness #FounderStory #Entrepreneurship #BoldJourney

Jul 26 · linkedin

Thank you, Moderndog Magazine, for recognizing Arterra Pet Science as one of the best dog wellness and longevity supplements of 2024!

Being part of a brand that positively impacts the health and well-being of dogs and their owners is very personal to me. Having lost two of my Golden Retrievers to disease and degeneration far too early, I understand the tremendous heartbreak of losing a beloved pet.

Today, as pet parents, we have options. Arterra's breakthrough, vet-developed formula supports pets through all stages of life, optimizing their quality of life and delaying the onset of age-related issues. Our all-in-one daily supplement caters to both adult dogs' preventative wellness needs and senior dogs' more acute health and life extension needs.

In a market crowded with condition-specific products or ineffective multi-vitamins, Arterra’s one-scoop solution is the results-driven health bullet I wish I had access to earlier. You can bet my new Golden is on Arterra, in hopes she'll be by my side for as long as possible.

Jonathan Willbanks Matt Graham

Related Questions

What are some of Maria Peevey's most notable achievements at Arterra Pet Science?
How did Maria Peevey transition from founding SimplyShe Pet to her role at Arterra Pet Science?
What strategies has Maria Peevey implemented at Arterra Pet Science for brand growth?
Can you share examples of Maria Peevey's innovative marketing campaigns?
What makes Maria Peevey's approach to brand building unique in the pet industry?
Maria Peevey
Maria Peevey, photo 1
Maria Peevey, photo 2
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Location

San Francisco Bay Area