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Marian Krueger

Co-Founder & Managing Director @ remove

Marian Krueger is a well-educated professional with a diverse academic background. She attained her Master of Science in Psychology of Economic Life, specializing in Behavioural Economics & Sustainability from The London School of Economics and Political Science (LSE). Additionally, she studied Psychology and Entrepreneurship at UC Santa Barbara, and completed her Master of Education in English and American Studies, focusing on Education and Sports Science at Paderborn University. Furthermore, Marian holds a Certification as an Expert in Photovoltaics from VDE/International Solar Energy Society, Germany Section.

Throughout her career, Marian Krueger has been involved with various prestigious organizations in leadership roles. She formerly served as the Co-Founder & Managing Director at remove, Co-Founder & Co-Lead at Carbon Removal ClimAccelerator, Decarbonization Lead at Sustainability in Business Lab - ETHZ, Board Member & Advisor at ucair GmbH, and Co-Founder, Managing Director & CPO at ucair GmbH. Prior to these roles, she also worked as an Innovation Manager/Venture Developer at innogy Innovation Hub, showcasing her diverse skill set and expertise in the sustainable business sector.

Highlights

May 2 · linkedin

Running an accelerator-internal #CDR RfP together with Ledgy

We are now finally able to talk about an exciting program we ran in the remove accelerator last year: an accelerator-internal RfP process for the procurement of #carbonremoval credits by Ledgy, a Zurich-based SaaS scale-up enabling equity management. Ledgy takes climate action very seriously, having installed an internal carbon price and looking to maximize climate impact with these carbon revenues. We quickly agreed that supporting early-stage CDR #startups as a first buyer is one of the highest-impact levers and set up a selection and procurement process with the Ledgy climate committee. In the end, Ledgy decided to prepurchase ca. 24k EUR worth of CDR credits from SeaO2, a direct ocean capture startup out of Amsterdam and part of our second accelerator cohort. A small sale that still made it into a Greenbiz piece, alongside the big news about the Frontier expansion.

Beyond this individual procurement, I strongly believe the process also has had benefits for those startups that did not end up getting selected. Going through an RfP process early-on in the confined space of the accelerator before more commercial RfPs become a viable option provides a testing ground for acquainting oneself with the process and creates an internal resource that startups can tap into in future RfPs.

I applaud Ledgy for their climate action, prioritizing impact and contribution over compensation and carbon neutrality claims - an approach that CDR minds such as Eli Mitchell-Larson and Robert Höglund have called for in the past. I would love to see other progressive companies follow suit - we're happy to chat at remove!

Ben-Elias Brandt Karime Andere Ruben Brands Dr. Rose (rezvan) Sharifian Amadeus Bringmann

Marian Krueger
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Location

Zurich, Zurich, Switzerland