Sign In

Mariana Henriques

Director, Global Product Marketing at Backbase

Mariana Henriques is a product marketing executive with over a decade of experience in crafting strategic positioning, messaging, and go-to-market strategies for enterprise B2B platforms to facilitate scalable growth.

She has a strong track record of developing and leading global product marketing and cross-functional go-to-market teams encompassing product, sales, marketing, and customer success functions.

Mariana excels in creating repeatable vertical and solution sales plays and messaging tailored for multi-use case, category-defining platforms.

Her educational background includes a Master of Science (MSc) in Psychology of Emotions from ISCTE - Instituto Universitário de Lisboa, a Bachelor of Science (BSc) in Management from Nova School of Business and Economics, and various studies in advertising, graphic design, and management from institutions like Lisbon Ad School and University of Copenhagen.

Throughout her career, Mariana has held key positions in renowned organizations such as Backbase, FintechOS, OutSystems, and Microsoft, where she honed her expertise in global product marketing, industry & solution marketing, developer evangelism, and partner sales.

She has a proven aptitude for driving growth, devising go-to-market strategies, and fostering collaboration among diverse teams to achieve business objectives.

Mariana Henriques' professional journey reflects a commitment to innovation, strategic leadership, and a deep understanding of market dynamics within the technology and finance sectors.

Highlights

Oct 14 · CIO Dive
Tales from the trenches - CIO Dive
Feb 13 · AiThority
OutSystems to Showcase Transformation Initiatives at DX Summit - AiThority
Mariana Henriques
Add to my network

Location

Lisboa, Lisbon, Portugal