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Mariana Carvalho
Senior Manager, Partner Development - Digital Partner Commerce at adidas
Professional Background
Mariana N. Carvalho is a seasoned strategist and organizer who has made a significant impact in the digital commerce space. Currently serving as the Senior Manager of Partner Development at adidas within the Digital Partner Commerce team, Mariana is dedicated to enhancing the digital experience for key European wholesale retail partners such as ASOS, Zalando, and JD Sports. Her role focuses on driving innovative strategies that accelerate online business growth, making her a pivotal player in the fast-evolving landscape of e-commerce.
Throughout her impressive career at adidas, Mariana has progressively advanced through various roles, showcasing her versatility and expertise in both partner development and business strategies. Beginning as a Trainee in the Partner Program, she worked her way up to the Assistant Manager and subsequently to Manager positions, where she successfully implemented cross-functional digital initiatives that have notably improved partnerships and optimized retail strategies. This hands-on experience has equipped her with the tools and insights necessary to connect the dots between various stakeholders and foster strong relationships that lead to mutual success.
Prior to her tenure at adidas, Mariana honed her analytical skills as an Investment Banking Analyst at Credit Suisse. Working in a demanding and dynamic environment, she developed a keen understanding of financial markets, which complements her current role in digital partner commerce. Her early exposure to the world of finance has shaped her comprehensive approach to strategic decision-making.
Education and Achievements
Mariana’s educational background is as remarkable as her professional journey. She holds a Bachelor of Arts (B.A.) degree from Brown University, an institution known for its rigorous academics and emphasis on innovative research. This educational experience has significantly contributed to her analytical thinking and strategic mind, qualities that are essential in her current managerial role.
Before attending Brown University, Mariana completed the International Baccalaureate (IB) Diploma program at UWC-USA, an international school renowned for its commitment to intercultural understanding and academic excellence. This diverse educational environment not only broadened her perspective but also equipped her with the skills to thrive in multicultural settings, a vital aspect of her current role at adidas, which deals with numerous European partners.
To further solidify her academic foundation, Mariana completed the International General Certificate of Secondary Education (IGCSE) at St Julian's School, where she laid the groundwork for her future studies. This comprehensive educational pathway has undeniably shaped Mariana into a well-rounded professional capable of navigating complex challenges in the ever-evolving digital landscape.
Notable Achievements
In her current role at adidas, Mariana is recognized for her strategic vision in driving the digital partner commerce agenda. She has been instrumental in developing partnerships that not only enhance adidas’ market presence but also improve customer experiences across multiple platforms. Mariana's unique talent for connecting the dots between various stakeholders allows her to implement successful initiatives that lead to substantial business growth and partner satisfaction.
Most notably, her efforts in leveraging digital tools to enhance collaboration with key retail partners have led to significant improvements in their online performance. Mariana’s achievements reflect her unwavering commitment to excellence and innovation, qualities that are ingrained in the culture of adidas. As a forward-thinking leader in her field, she is poised to continue making impactful contributions to the digital commerce sector, ensuring that adidas remains at the forefront of the industry.
Keywords
Strategist
Digital Partner Commerce
Partnership Development
Innovative Strategies
E-commerce Growth
adidas
ASOS
Zalando
JD Sports
Investment Banking
Credit Suisse
Brown University
UWC-USA
International Baccalaureate
Business Development
Online Retail
Cross-functional Initiatives
