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Mariane Fernandes

Market Research - Research Methodologies - Consumer & Brand Insights - Brand & Portfolio Strategy

Mariane Fernandes is a seasoned Marketing Executive with a rich professional history spanning 15 years.

She has garnered expertise in various fields including Consumer Insights, Research Methodologies & Management, Consumer Segmentation, Data Management, Brand & Portfolio Strategy, and Brand Management.

Mariane has pursued a diverse range of educational qualifications to complement her practical experience, including executive training in Branding, Market Research, Digital Marketing Strategies, and Consumer Insights.

Her academic journey includes studies at renowned institutions like LAJE, ESPM Escola Superior de Propaganda e Marketing, COPPEAD UFRJ, Echos - Innovation Lab, and Hyper Island.

Mariane holds degrees such as an Executive MBA in Marketing from IAG - Escola de Negócios da PUC-Rio and a Bachelor's degree in Business Administration and Management from the Federal University of Rio de Janeiro.

Throughout her career, Mariane Fernandes has held key positions at prestigious organizations such as BAT, where she served in roles like Consumer Insights Manager, Brand Development Manager, and Market Performance Manager.

She also contributed her expertise as a Consumer Insights Freelancer Consultant at Bomma Estratégia and held positions like Regional Insights Analyst at BAT and Product Analyst at Reader's Digest's Revista Seleções.

Mariane's professional journey reflects her commitment to continuous learning, strategic thinking, and a deep understanding of consumer behavior and market dynamics.

Mariane Fernandes
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Location

Rio de Janeiro, Rio de Janeiro, Brazil