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Marianne Rausch

Vice President, Small Business Saturday & Shop Small - Global Advertising & Brand Management at American Express

Marianne Rausch is a senior executive at American Express, holding the position of Vice President, Small Business Saturday & Shop Small - Global Advertising & Brand Management.23 She leads initiatives to support small businesses and promote the importance of shopping locally.13

Key aspects of Marianne Rausch's role and contributions include:

  1. Overseeing Shop Small programs worldwide, aimed at driving awareness and action about supporting small businesses.1

  2. Managing the annual Small Business Saturday campaign, which takes place in November and has grown significantly over the years.1

  3. Leading American Express's goal to drive $100 billion in consumer spending to small businesses from 2021 through 2025.1

  4. Developing marketing strategies and campaigns to inspire consumers to shop at small businesses, especially during critical periods like the holiday season and summer months.3

  5. Implementing innovative approaches to support small businesses, such as digital out-of-home advertising campaigns using QR codes to connect consumers with local merchants.3

  6. Analyzing consumer and small business trends to inform American Express's strategies and initiatives.3

Marianne Rausch is actively involved in promoting small business support, often sharing insights and participating in interviews about the importance of shopping small.4 Her work at American Express demonstrates a commitment to backing small businesses and fostering community support for local enterprises.3

Highlights

Jul 15 · chiefmarketer.com
DOOH Campaign From American Express Leverages QR Codes to ...
Nov 23 · youtube.com
Trend Talk with Marianne Rausch | American Express Business
Trend Talk with Marianne Rausch | American Express Business

Related Questions

What are some of the key initiatives Marianne Rausch has implemented for Small Business Saturday?
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Marianne Rausch
Marianne Rausch, photo 1
Marianne Rausch, photo 2
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Location

New York, New York