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Marie Daland
Freelance Writer & Content Strategist
Professional Background
Marie Daland, MA, RYT, is a dynamic communications professional with substantial experience in both academic and corporate sectors. With a foundation built on five years in marketing communication roles, she recognized her passion for effective communication and pursued an advanced degree in the field. This experience enabled her to blend theoretical knowledge with practical application in various industries.
Upon completing her Master’s in Communication Studies at San Diego State University (SDSU), Marie embraced a dual role as both an educator and a communicator. At the university, she showcased her talent for teaching, contributing to the academic landscape by offering courses such as Introduction to Public Speaking and Intercultural Communication. Her role extended to the Art Institute of California, San Diego, where she successfully piloted the Web Writing course, 'Writing for Interactive Media.' These experiences underscore her commitment to fostering communication skills in others while enriching her own expertise.
After her tenure in academia, Marie returned to the corporate world equipped with enhanced writing and communication capabilities. She seamlessly integrated her technical knowledge of digital marketing elements like SEO, SEM, and PPC with her artistic writing skills to create compelling content for prominent companies such as Petco, Intuit (TurboTax), LPL Financial, and Arctic Zero. Her ability to produce both digital and print content has made her a sought-after professional in the marketing communications field.
Marie is committed to pursuing her career aspirations centered around exceptional written and verbal communication. She is passionate about innovation and research, aiming to create meaningful contributions to organizations through her refined skillset.
Education and Achievements
Marie’s educational journey laid the groundwork for her successful career. She earned her Bachelor’s degree in Communication with an emphasis on Advertising and later pursued a Master’s degree in Communication Studies, both from the esteemed San Diego State University. Additionally, she holds a 200-hour Registered Yoga Teacher Certification in Power Vinyasa at CorePower Yoga. Her formal education is complemented by her practical experience, as she has taught a variety of subjects related to communication, further demonstrating her dedication to lifelong learning and professional development.
In her various roles as a freelance writer, content strategist, and former yoga instructor, Marie has applied her communication skills and extensive marketing knowledge to help brands effectively convey their messaging and connect with their audiences.
Professional Experience
Marie Daland has amassed a wealth of experience across various organizations, bringing her expertise to numerous roles:
- Freelance Writer & Content Strategist at Daland Creative, where she specializes in creating targeted content for organizations seeking to improve their brand voice and message clarity.
- Yoga Instructor at CorePower Yoga, where her passion for fitness and holistic well-being encourages others to pursue a healthy and balanced lifestyle.
- Sr. Marketing Communications Manager at CV Sciences, Inc., where she played a critical role in shaping communication strategies for impactful marketing efforts.
- Marketing Communications Manager at the American Council on Exercise (ACE Fitness), contributing to the growth and success of fitness initiatives.
- UX Content Writer/Editor and Web Content Writer at Intuit, focusing on developing user-centered content that enhances customer experiences.
- Marketing Manager at ARCTIC ZERO, where she employed her marketing skills to help establish the brand within a competitive marketplace.
- Adjunct Faculty and Instructor at the Art Institutes and the San Diego Community College District, demonstrating her versatility as both a student and teacher in various aspects of communication.
- Sr. Marketing Consultant at LPL Financial, helping financial organizations develop effective communication strategies.
- SEO Merchandising Specialist at Petco, mastering the technical aspects of copywriting to boost product visibility online.
Throughout her career, Marie has held several other significant positions, given her wide-ranging skill set, including roles as a Marketing Coordinator, Project Coordinator, and Account Coordinator among others. Each role reflects her adaptability and comprehensive understanding of communication and marketing principles.
Personal Pursuits and Advocacy
Outside of her professional endeavors, Marie is a passionate advocate for a healthy and active lifestyle. Her dedication to yoga speaks to her belief in holistic well-being. As a certified yoga instructor, she teaches multiple formats of Ashtanga Yoga at CorePower Yoga, imparting the benefits of yoga to her students while continuing to deepen her own practice.
In her pursuit of a fully integrated lifestyle, Marie is also studying for her Personal Training certification through the American Council on Exercise. This endeavor aligns perfectly with her philosophy that emphasizes the importance of health and wellness as integral to one's professional and personal life.
Vision and Philosophy
Marie Daland strongly believes in pursuing a career that merges passion and excellence. Her philosophy of striving not just for professional accolades but also personal fulfillment resonates deeply in her approach to both work and life. With a commitment to living an engaged and active life, she seeks to inspire others to pursue their passions and foster a culture of communication and wellness wherever she goes.
As Marie continues her journey, she remains focused on leveraging her communication skills, academic background, and personal philosophies to make meaningful contributions in her chosen field. Her diverse experiences uniquely position her as a strong candidate for roles that require creativity, strategy, and effective communication, showcasing her potential to innovate and excel in the marketing and communications landscape.
