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Marie Schneegans

Co-Founder

marieschneegans.com

Highlights

Nov 20 · twitter

ZipString, a Shark Tank toy is doing $50–100k PER DAY on TikTok Shop.

A weird little string-shooting toy. That's the kind of scale happening right now.

@jordantwestecom (e-commerce investor, founder of Social Commerce Club) just came on Thanks for Holding, and what he's seeing from brands scaling zero to 7 figures is wild:

  1. They sell to creators, not consumers

Your job isn't to convince the end buyer. It's to convince creators why your product deserves their audience over everyone else's.

  1. They calculate virality as media value

TikTok Shop CPMs run around $30. A billion impressions = tens of millions in earned media value, plus direct sales. Jordan's says it's like Facebook ads in 2014, most brands still don't get it.

  1. Operations matter as much as content

If your fulfillment can't handle 10K orders overnight, the algorithm isn't your problem. Backend infrastructure is the silent killer of TikTok Shop success.

  1. Live shopping is the next frontier

In China, live commerce is close to a trillion-dollar market. North America is 3–5 years behind. That gap is the opportunity.

And behind all of this, when a viral spike hits, someone still has to handle the flood of support tickets. "Where's my order?" "Wrong address." "Need to cancel." That volume scales with every creator you activate.

That’s the part we’re obsessed with at @14__ai

Go watch the full episode, and thanks again Jordan!

ZipString, a Shark Tank toy is doing $50–100k PER DAY on TikTok Shop.

A weird little string-shootin
Aug 17 · twitter

Flashback to rooming with @davefontenot at Mission Control in SF.

He nudged me into the Interact Fellowship (https://t.co/uwcLdb7wil), basically summer camp for tech kids who accidentally start companies. Grateful every day to be part of it.

What a crew! We hosted an Interact founders dinner this week with @xavierpladevall.

By the end of it, I was so full of off-the-record founder lore that I couldn't sleep.

Flashback to rooming with @davefontenot at Mission Control in SF. 

He nudged me into the Interact F

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Marie Schneegans
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Experience

Co-Founder at Motif Land

Education

Université Paris Dauphine
Université Paris Dauphine - Psl
Entrepreneurial Studies, Escp Business School
Applied Economics, Financial Engineering, Goethe University
Economics

Location

United States