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Marie Toft
Founder and CEO of Emotionise
Marie Toft is a highly accomplished, award-winning content creator and communications executive who brings over 20 years of extensive experience in flagship projects across broadcast, social, and print media. Marie has made significant contributions to some of the most esteemed media organizations in the industry, including RTE, BBC, TV3, Today FM, and SBS Australia. Her dedication to storytelling through emotional connection has established her as a leading figure in content marketing and communications.
As the founder and CEO of Emotionise, Marie launched a pioneering initiative that focuses on creating inspiring marketing content designed to resonate with audiences on an emotional level. Understanding that recent advances in neuroscience show that emotional connection is paramount to engaging audiences, Marie leads her team to craft marketing strategies and content that inform, inspire, and touch the hearts of viewers. Her approach not only focuses on creating captivating content but also highlights the necessity of emotional engagement for brands to thrive in today's competitive landscape.
In addition to her transformative work in content creation, Marie is passionate about education and professional development. She has served as a lecturer at Dublin City University and Cork Institute of Technology, teaching courses in Communications and Public Relations. Her workshops provide invaluable training that helps businesses pinpoint their target audiences, hone their core messages, and effectively ‘emotionise’ their stories to maximize impact. Marie's training sessions are recognized for their interactive and dynamic formats, utilizing real-life case histories to demonstrate the effectiveness of emotional storytelling.
Among her notable achievements, Marie has worked on several flagship television programs, including IFTA-nominated series like Creedon’s Wild Atlantic Way, Creedon's Epic East, and Creedon's Shannon. She played a significant role in the creation of three series of The Business, and she was awarded a silver medal at the New York Film Festival for her work on Kevin Dundon's Modern Irish Food. Furthermore, Marie was instrumental in establishing the Today Show with Maura and Daithi, which has become Ireland's most successful daytime show, where she introduced innovative Advertising Funded Programming that changed audience engagement strategies for television.
Marie’s ability to connect with audiences through emotional storytelling is evident in her collaborations with leading brands. Her work with Lidl and RTE resulted in the successful program format Taste of Success, showcasing their relationships with Irish suppliers. This innovative series not only highlighted the brand's dedication to sourcing locally but also transformed conventional marketing strategies by utilizing storytelling to engage customers on a deeper level. Marie's commitment to creating broadcast-quality, memorable content allows brands to hook and reward any audience effectively. Her philosophy underlines that brands and businesses that fail to connect emotionally will ultimately surrender to those who successfully create that connection.
