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Marilou McFarlane

Women in Sports Tech (WiST) Founder - SportsTechWorks Principal - Mustard CMO

Marilou McFarlane is the founder of two global sports tech organizations focused on equal representation and opportunity, with a background in leadership roles in athlete performance technologies. She has spearheaded successful acquisitions, generating over $70M in revenue and excelling in establishing business models, product launches, brand building, and strategic growth. Throughout her career, she has been adept at driving revenue, leveraging 15 years of integrated marketing experience at CBS in San Francisco.

Highlights

Aug 26 · linkedin

Delighted to have had this conversation with you, Karla Jo Helms ★ discussing innovation in the exploding sports tech industry. Disrupter to disrupter, fun to share the ways we each are getting into "good trouble" and driving the change we want to see - a kindred spirit! 🧡

Women in Sports Tech, Inc. #innovation #sportstech #diversity

Aug 21 · linkedin

“There are ways you can inspire people through technology and empower them to be able to do a lot of things better than before,” says McFarlane. “And then there’s sports as a vehicle to do that, which has inspired and empowered me. What I’m really proud of is being a part of the purpose and mission of Nike, making sports accessible to more people and making more people feel confident and empowered to embrace competition and play sports, whatever sport that may be.” - Darcy McFarlane (now Darcy Macri!)

I'm a proud mama! 🧡

https://lnkd.in/gnwAqSBD

#sportsbusiness #sportstech Women in Sports Tech, Inc. Nike

Marilou McFarlane
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Location

Mill Valley, California