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Marilyn Good
Director of Sales - CBD & Cannabis Retail at Charlotte's Web
Professional Background
Marilyn Good is a dynamic and accomplished sales professional with a rich history in the sales and marketing domains, particularly within the pet, cannabis, and consumer goods industries. Her career began with a robust foundation at top companies, where she honed her skills across diverse roles. As the current Director of Sales for CBD & Cannabis Retail at Charlotte's Web, Marilyn brings a wealth of experience and expertise to a rapidly expanding market, leading initiatives that not only drive sales but also foster consumer education regarding CBD products.
Prior to her role at Charlotte's Web, Marilyn served as the Director of Sales for the Pet division at the same company, where she demonstrated her ability to increase market share and elevate brand visibility in a competitive landscape. Before her time at Charlotte's Web, she held significant positions at PetIQ, including Director of Sales for both Key Accounts and Trade Marketing as well as general sales leadership. Her strategic vision and relationship-building capabilities have consistently resulted in exceeding sales objectives and enhancing product reach.
Marilyn's earlier experience includes impressive tenures as the Director of Sales at The Honest Kitchen, where she drove strategic initiatives that bolstered the brand’s foothold in the market, and as the National Key Account Manager, affectionately known as the "Key Bone-a-rific Account Manager," at Zuke's LLC. In this role, she expertly managed key partnerships and developed campaigns that resonated with pet owners across the nation.
Throughout her career, Marilyn has showcased her adeptness in handling senior roles, including Senior Account Manager positions at both Chuck Latham Associates, Inc. and Enterprise Fleet Management. She began her professional journey as a Branch Manager at Enterprise Rent-A-Car and quickly ascended to the role of Regional Corporate Sales Manager, demonstrating her leadership capabilities and knack for driving operational success.
Interestingly, before embarking on her sales-focused journey, Marilyn served as a United States Border Patrol Agent, highlighting her commitment to public service and law enforcement. This unique experience has likely contributed to her disciplined work ethic and strong decision-making skills, which she applies in her sales roles to great success.
Education and Achievements
Marilyn Good holds a Bachelor of Science (B.S.) degree from San Diego State University, California State University, which provided her with a solid academic grounding in the principles of science and business. Additionally, she completed an Associate of Arts (AA) degree at Grossmont College, further enriching her educational background and capability for a multidimensional approach to her career.
Her ongoing commitment to professional growth and development is evidenced by her extensive experience across various sectors, where she has contributed significantly to the success of numerous organizations. Marilyn has not only excelled in sales but has also earned recognition for her ability to lead teams and cultivate collaborative work environments that empower individuals to achieve their best.
Key Achievements
Marilyn's career is marked by notable achievements that reflect her dedication to excellence. As a leader at Charlotte's Web, she has been instrumental in expanding the brand's market presence in the burgeoning CBD industry, ensuring that high-quality cannabis products reach consumers effectively. Her innovative strategies and market insights have played a crucial role in building customer loyalty and increasing sales.
At PetIQ, her oversight of Trade Marketing combined with her strategic account management roles contributed to substantial revenue growth, positioning the company as a leader in the pet care market. Additionally, her former role at The Honest Kitchen involved launching new product lines that received widespread acclaim and boosted sales metrics.
Marilyn's accolades as a "Key Bone-a-rific Account Manager" at Zuke's LLC signify her effectiveness in managing critical client relationships and achieving specific sales targets that have realigned the company's trajectory in the pet product domain. Her history at Chuck Latham Associates, Inc. and Enterprise Fleet Management further establishes her as a sales powerhouse capable of driving results in various sectors.
In conclusion, Marilyn Good's professional journey encapsulates a wealth of experience in sales and management across diverse industries. Her trajectory showcases a blend of leadership, strategic thinking, and a deep understanding of market dynamics, making her a valuable asset to any organization in the consumer products and retail spaces.
