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Marilyn Orecchio
Dynamic Sales Leader - Business Strategist - Content Creation Facilitator
Professional Background
Marilyn Orecchio is a seasoned professional in the advertising and broadcasting industry, boasting over 20 years of valuable experience. Her career is distinguished by her strong commitment to insights and strategic planning, which has allowed her to cultivate a multifaceted approach to business development. Throughout her career, Marilyn has demonstrated exceptional leadership abilities, particularly in team building and mentorship, which have significantly contributed to her success in various roles.
One of the pivotal moments in Marilyn's career came with the launch of a comprehensive women's portfolio of brands at Corus Entertainment, which included notable names such as W, W Movies, Cosmopolitan TV, and OWN: Oprah Winfrey Network. Under her guidance, her sales team successfully expanded these brands and, in recognition of their outstanding contributions, they received the prestigious President’s Award from the company in 2004. This award exemplified the strength of their collaborative efforts and the impactful results they delivered.
In 2015, Marilyn played an instrumental role as the Champion for the HBR approved Challenger Selling process at Corus. Her creative and strategic application of consumer insights enabled her to lead a specialized business development team that successfully generated revenue beyond traditional channels. Through a platform-agnostic approach, her team effectively utilized diverse assets across television, radio, digital platforms, and influencer marketing to maximize revenue streams.
Marilyn is also recognized as an agent of change within her organizations. A significant achievement was her contribution to the restructuring and staffing processes that accompanied the merger of the Corus and Shaw Media sales teams. Her strategic mindset and adaptability have allowed her to navigate and thrive in a fast-paced industry, making her a vital asset in every organization she has been part of.
Education and Achievements
Marilyn Orecchio completed her Bachelor of Arts degree with a specialization in English Literature at the prestigious University of Toronto - Victoria University. Her educational background laid a strong foundation for her analytical and communicative skills, which have been invaluable in her professional endeavors.
Her career trajectory includes numerous high-level roles that highlight her expertise and leadership qualities. As a former Vice President of Sales and Partnerships at Watch Habitat, Marilyn was pivotal in driving sales strategies and fostering key partnerships within the industry. Before that, she held several influential positions at Corus Entertainment, including Vice President of National Sales and Vice President of Client Strategy. Her depth of experience in these roles equipped her with a comprehensive understanding of market dynamics and client needs, enabling her to craft tailored solutions that resonate well with various audiences.
Additionally, Marilyn's earlier experience includes roles as an Account Manager at YTV, a Sales Representative at Western Broadcast Sales, and a Media Supervisor at both McKim/BBDO and Pars McCann Erickson. This extensive exposure to different aspects of sales and media further enriched her skill set and provided her with unique insights into consumer behavior and advertising effectiveness.
Achievements
Marilyn Orecchio’s diverse background has positioned her as a leader in the advertising and broadcasting sectors, recognized for her innovative strategies and effective team leadership. Some notable achievements include:
- President’s Award Winner (2004): Celebrated by Corus Entertainment for outstanding contributions to the women's brand portfolio expansion.
- Champion for Challenger Selling Process: Successfully implemented HBR’s Challenger Selling methodology at Corus, enhancing sales effectiveness across teams.
- Pioneering Multi-channel Revenue Generation: Developed revenue streams utilizing a diverse mix of platforms - television, radio, digital, and influencers.
- Leadership in Structural Change: Key contributor to the successful merger and restructuring of sales teams at Corus and Shaw Media
Marilyn’s blend of leadership, strategic insight, and creative application continues to drive success in her professional journey. She remains committed to fostering growth within her teams and the organizations she collaborates with, making her a respected figure in her field, and an inspiration to those who aspire to follow in her footsteps.
