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Marina (Boykis) Chetrit
Product Marketing
Marina Boykis is an accomplished entrepreneur and expert in B2B and AI product marketing with a successful track record of leading startups to acquisitions.
Marina is dedicated to assisting startups in penetrating the U.S. market and differentiating themselves from competitors by developing impactful marketing strategies, establishing a robust online presence, and assembling high-performing marketing teams.
She holds a BA in Political Science and Hebrew Studies from the University of Wisconsin-Madison, has studied Middle Eastern Studies at Tel Aviv University, and has additional studies at the University of Minnesota.
Marina has held various significant roles including Freelance Product Marketer at JM Consulting, Head of Global Digital Department at The Spokesperson Unit in the Israel Defense Forces, Marketing Manager at BillGuard, Social Media Marketing Manager at BillGuard, Digital Manager at Blink Digital Marketing, Press Officer at The Spokesperson Unit in the Israel Defense Forces, Press Secretary at The Arab-Jewish Community Center, and Communications Fellow at Legacy Heritage Fund at AIPAC.
In addition to her professional endeavors, Marina Boykis is a proud mother of three.
Highlights
Almost exactly 82 years ago, in 1941, Japan surprised the United States by attacking Pearl Harbor. This unexpected attack resulted in the tragic loss of 2,403 American lives and the destruction of numerous ships. The American people were shocked by Japan's surprise assault. The Japanese Navy had meticulously planned the attack, maintaining radio silence to catch the Americans off guard. The Japanese planes flew a great distance to reach Hawaii, where Pearl Harbor is located.
At that time, Franklin D. Roosevelt was the President, and he declared that the U.S. would fight back against Japan. Despite the sadness and fear among the American people, they united, knowing they had to be strong and support each other.
As the war continued, in 1945, the U.S. dropped atomic bombs on two cities in Japan. The devastation was immense in Hiroshima, with 80,000 to 140,000 Japanese people killed instantly and another 100,000 seriously injured. Three days later, another American bomb exploded in Nagasaki, resulting in further casualties. Of the 286,000 people living in Nagasaki at the time of the blast, 74,000 people were killed and another 75,000 sustained severe injuries.
Japan's leaders were deeply concerned and realized they could not win the war. The Emperor of Japan, Hirohito, held discussions with his advisors, and together, they decided it was time to stop fighting.
Even though some in Japan were reluctant to surrender, especially Japan's army, Emperor Hirohito made a decisive statement, saying, "...I do not desire any further destruction of cultures, nor any additional misfortune for the peoples of the world. On this occasion, we have to bear the unbearable."
On August 15, 1945, Emperor Hirohito announced to the people of Japan that they should stop fighting. The Japanese surrendered, and the war finally came to an end. This brought peace to the world.
How many more Palestinians is Hamas willing to sacrifice before they decide to surrender and release the Israeli hostages, allowing them to return home?
A photo of Hiroshima https://lnkd.in/d-5Dcsqw
Last night, we celebrated the 6th night of Hanukkah.
But why did we light these candles?
To answer that, I want to tell you a story.
A long time ago, in a place called Judea, things were hard for the Jews because the Seleucid Empire tried to force the Jews to abandon their traditional Jewish customs. Then, along came Judas Maccabeus, who didn't like how the Greeks were treating his people. So, he and his friends stood up to the empire and won.
After that big victory, the Jewish community was excited to fix up their special temple in Jerusalem and rededicate it to worshiping Gd. But, when it was time to light the holy lamp - the menorah - they only had enough oil for one day, and not the eight days they wanted to celebrate.
So, Judas, decided to ask his neighbors, the Palestinians, for help. And you know what???
This is when you should be thinking, but back then there were no Palestinians.
Yup, you’re right.
Just a quick reminder that the Jewish people have been here in Israel way before Jesus was born and stayed even after the Muslim conquest of Jerusalem.
In 1917, both Jews and Arabs had their eyes on Palestine as their homeland. The British stepped in, making promises to help the Jews reclaim their ancient kingdom, while also making similar promises to the Arabs. So, you had both communities thinking that Palestine would someday be theirs, and that Britain would help to make it happen.
Most Jews believed in the possibility of sharing the land with Arabs and were working towards a peaceful coexistence. In the cities, Jews and Arabs were neighbors, sharing their daily lives in business and trade.
Unfortunately, some Arab leaders, like the Mufti of Jerusalem, spread hatred and false claims that the Jews were going to kick them out. Even though those claims were untrue, they fueled tensions, and soon enough, there was a lot of animosity between Arabs, Jews, and the British.
Israel's declaration of independence actually called on the Arabs to join in building the state together, emphasizing equal citizenship and representation.
While Hamas’ charter says they will only build a Palestinian state until Israel is no more.
Today, there are 1.6 million Palestinians in Israel. But there are 0 Jews in Palestine.
Israel is a place where Jews and Arabs live side by side in a democratic society. While Gaza’s population is restricted based on an interpretation of Islamic law. Palestine, predominantly Muslim at 98%, also has a small Christian community of 47,000.
The historical roots of Jews in Israel run deep, marked by a willingness to share their land, which has been taken and retaken by various empires. Unfortunately, the Palestinians have been taught a narrative steeped in hatred, lies and misinformation about their Jewish neighbors and the history of Palestine. This skewed perspective distorts Nazi atrocities and is linked to a lack of education about history.
(Continued in the comments)
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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