Suggestions
Marina Cooley
Award-winning marketing professor | Teaching: science of sticky ideas | Researching: Future of Work/Life Balance
Marina Cooley is an accomplished professional who transitioned from the corporate world to academia, where she currently excels as an Associate Professor in the Practice of Marketing at Emory University - Goizueta Business School. With a background in top-tier educational institutions and a successful career in management consulting and brand management, Marina found her true passion in teaching Content Marketing. Her unique approach involves not only instructing students but also actively engaging in content creation on platforms like LinkedIn and TikTok. This hands-on experience enriches her teaching and keeps her updated on the latest trends in the field.
Highlights
I'm in the market for
An incredible guest speaker who manages a newsletter that is monetized (either thru paid ads or as a lead engine for sales).
You'll be speaking with 130 content marketing students in Atlanta on Oct 30.
We are increasingly being advised to say "no" to everything, but I hope you'll say YES to this ask because:
it's incredible to be in a classroom reflecting on all you have learned you'll inspire the next generation of marketers & entrepreneurs happy hour with a few podcast hosts and me post class
If this is you or you know someone w/ a newsletter, leave a comment. Please do ♻ so we can find someone magical!
📷 : Geoff Cottrill doing a fireside chat in '23. I still get goosebumps thinking about this special guest lecture. I love that the Chief Brand Officer of Topgolf made time for our students.
I’m an award-winning Content Marketing Professor. Follow me, Marina Cooley, for tips on breaking thru the noise.
5 things I'm most excited about teaching in Content Marketing this Fall:
Content Marketing teaches the science of sticky ideas AND how to use them to break thru the noise of 10,000 messages a day.
This is an APPLICATION BASED COURSE. You learn by doing.
Here's how:
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Our annual viral experiment on TikTok: In 2022, we hit 10M impressions in 30 days. TikTok algorithm has changed. A lot. Can we break thru?
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YOU as the influencer: In the age of Personal Brand, students will create their digital persona. (this is where all my LinkedIn experiments come in handy)
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Welcome to my algorithm: Students record a 10 min social media session and are randomly assigned someone else’s recording. Create a segmentation based on viewing behavior.
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Insane guest speakers: Influencer with a million followers Content expert with millions of $ of budget Panel for monetizing newsletter & podcast
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Monetizing the skills: I can’t spoil the surprise but for our final project students have an opportunity to use new skills to make a little $$ (we'll donate proceeds).
📌 Would you like to see what we learn each week thru a LinkedIn Post?
I’m an award-winning Content Marketing Professor. Follow me, Marina Cooley, for tips on breaking thru the noise.
