Sign In

Mario Farsky

Customer Insights Expert bei Boston Consulting Group (BCG)

Mario Farsky is a seasoned professional with over 15 years of experience in consumer insights and a strong background in the business and marketing field.

With a diverse educational background including a Ph.D. in Business Administration from Universität Hamburg and a Graduate Certificate in Business Marketing from Queensland University of Technology, Mario has a solid foundation to drive strategic initiatives.

Throughout his career, Mario has held key positions at renowned organizations such as Boston Consulting Group (BCG) and EY, where he served as an Associate Director and Senior Manager Advisory Services respectively.

Mario's expertise lies in generating consumer-centric strategies by leveraging innovative and digital approaches to enhance brand growth and success.

He is known for his analytical prowess, methodological skills, and client-centric approach, which have led to 15+ national and international publications on marketing and branding.

As a seasoned speaker, Mario shares his insights and knowledge with the academic community, regularly presenting at universities on topics related to marketing, branding, and consumer behavior.

With a firm belief in the power of understanding consumer motivations and needs, Mario Farsky is dedicated to developing precise and creative strategies that drive business growth and success.

Highlights

Dec 14 · linkedin

For decades, price negotiations with car dealerships have been a staple of the automotive buying experience.

Now, with a transition to direct sales pricing on the horizon, we’re wondering how consumers feel. While some enjoy the negotiation process, the majority favor the simplicity and transparency associated with direct pricing.   Discover what's driving consumer preferences and how the industry is responding in our latest publication, featured in Marketing Review St. Gallen: https://lnkd.in/dp3TgcZE

#BCGX #AutoAIbyBCG #Automotive #PricingStrategy #CustomerExperience

Thank you to my fantastic co-authors Julian Feldhäuser, Ferdinand Harries, Dr. Andrej Levin and Dominik Papies

Mario Farsky
Add to my network

Location

Stadt Hamburg, Hamburg, Germany