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Marisa Siegel

Head of Brand, Budweiser USA at Anheuser-Busch InBev

Marisa Siegel is a highly accomplished professional with extensive experience in marketing and brand leadership within the beverage industry. She currently serves as the Head of Brand for Budweiser USA at Anheuser-Busch InBev, where she oversees marketing strategies, creative communications, retail initiatives, and product innovation. Marisa began her journey at Anheuser-Busch InBev through the company's Global MBA program, initially joining as a business school intern in the summer of 2015 and transitioning to a full-time role in the summer of 2016.

Prior to her tenure at Anheuser-Busch InBev, Marisa gained valuable experience at the prominent public relations agency LaForce. She holds an MBA from Columbia University - Columbia Business School and a BA in Political Science; Policy Journalism and Media Studies from Duke University. Marisa also studied at New York University in Paris, further enriching her educational background. Her diverse career includes roles such as Senior Brand Director Communications, Senior Director Commercialization, and Senior Brand Manager for Budweiser U.S., exhibiting her versatility and expertise within the brand management domain.

Throughout her professional journey, Marisa Siegel has demonstrated a strong commitment to excellence and innovation in brand development and marketing. Her wealth of experience across various roles and organizations underscores her proficiency in strategic brand leadership and communication. Marisa's academic achievements and practical experience equip her with a solid foundation to drive impactful marketing initiatives and contribute significantly to the growth and success of the brands she represents.

Highlights

Feb 21 · linkedin

NÜTRL is the #2 spirits seltzer brand and the fastest growing RTD on the market today. In year two of our partnership with SNL Star Chloe Fineman, NÜTRL’s not just bringing great taste – we’re also bringing the party.     Our new campaign & tagline “Keep It Tasty” bring to life how NÜTRL is all about keeping it real when it comes to both delicious taste and relatable – and at times awkward – social situations.   Hüge congrats to this amazing team for making it all happen! Mattie Shook Monica Mody The Martin Agency Fabricio Zonzini Kyle Norrington Cody Bryan Bridget Inglima Kate Madoff Arielle Swanson SYNERGY Productions LLC Sarah Ware Tate Murray Sydney Kalmes Mario Marquez Adam Silverman Sami Abdisubhan Helen Cai John Pappas Allison Waksman Max Wilkinson Michelle Wong Charlotte Laterre Ashley Yu Jake Kirsch

Marisa Siegel
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Location

New York City Metropolitan Area