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Mariya Lapuk

Cofounder at Vinci Agency

Mariya Lapuk is a co-founder of Vinci PR Agency, which is based in Moscow. She has extensive experience in public relations and marketing, having previously worked as a PR Marketing Advisor at Deneum. Under her leadership, Vinci PR has established itself as a reliable partner for various companies, providing tailored PR solutions and achieving significant outcomes for their clients.12

Mariya is also recognized for her role in coordinating large-scale events and special projects, showcasing her expertise in managing complex communications tasks. Her professional approach has garnered appreciation from clients, highlighting her ability to build strong relationships and meet key performance indicators effectively.12

In addition to her work at Vinci, she is noted for her contributions to the PR industry and her commitment to professional excellence.23

Highlights

Sep 2 · linkedin

China’s enormous size and phenomenal economic growth formed a unique market landscape.

A research conducted by GlobalWebIndex revealed that the Chinese are constantly online. This trend creates multiple opportunities for tech startups engaged in the development of social media, messengers, and e-commerce apps and platforms. Emerging brands may face competition from such media giants like Qzone, Weibo or Wechat, but the demand is high, and the consumer base is huge.

The Chinese appreciate personalized content and services. But customization of a product increases its price. Technologies that optimize the production process and cut the cost will determine the success of businesses that employ them. Companies specializing in AI, robotics and 3-D printing will fill the gap to meet this demand.

China is also known for its sharing economy. Consumers and businesses alike prefer to pay for access, rather than ownership. Apps that give access to goods on a sharing basis will have significant potential on the Chinese market.

#research #ecommerce #pr #commerce #marketing #china #digitalmarketing #startups #tech #opportunities

Aug 12 · linkedin

“Automation” is the word that all of us heard a lot over the last couple of years. We continuously hear about it, and sometimes it is regarded as a solution to all of the problems. I think that this is not entirely true, especially if we’re talking about PR.

At the heart of a PR specialist profession lies communication. First and foremost, we build relationships. You wouldn’t try to automate love or friendship, would you? When clients come to our agency, we want to connect with them, to understand their wishes and struggles, and to provide solutions tailored specifically to their goals. I firmly believe that sales in PR should not be automated.

However, as the planning of a PR campaign starts, automation proves to be helpful. From tracking email responses and building lists of media outlets to distributing press releases and gathering statistics — automation saves time and allows us to focus on the clients’ needs. And I’m also all for not doing tedious tasks!

What do you think about PR automation? Should it be done?

#pr #media #automation

Related Questions

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Mariya Lapuk
Mariya Lapuk, photo 1
Mariya Lapuk, photo 2
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Location

Moscow, Moscow City, Russia