Suggestions
Mark Atli
Co-Founder and Technology Director at Dreamers of Day
Mark Atli is the Co-Founder and Technology Director (CTO) of Dreamers of Day, a digital product agency based in Dallas, Texas.15 He has been with the company since its founding in 2015.1 Dreamers of Day specializes in creating innovative digital experiences, focusing on web development, UX/UI design, and digital strategy.3
Mark's role involves leading the technology aspects of the company, which has delivered over 210 projects and served more than 300 clients.1 He is passionate about solving complex challenges and bringing technical capabilities to bold ideas.35
Some key points about Mark Atli:
- He has been in the industry for nearly a decade, helping organizations create digital products that drive positive change.1
- Mark emphasizes the importance of creativity, collaboration, and respect in fostering innovation.1
- He believes in staying focused and not chasing trendy startup ideas, as evidenced by his LinkedIn post advising to "Ignore the noise".2
- Mark has been recognized in the industry, appearing alongside other tech leaders at events like the Webby Awards.4
As a leader at Dreamers of Day, Mark is part of a team that values engineering excellence, collaboration with clients, and creating highly performant digital products.13
Highlights
Sharing some difficult news 😒
One of our long-time team members at Dreamers of Day, Maks, is currently facing a challenging time.
Maks has recently suffered a traumatic incident and is now on the long road to rehabilitation. During this difficult period, he and his partner, Valeriia, are in need of support.
His family has setup a fundraising campaign to assist with the costs associated with his recovery. Any contribution, no matter how small, will make a difference in helping them navigate this tough journey.
If you are able to help, please visit the link below. https://4fund.com/h34feu
Thank you!
Some quick ways to jeopardize an enterprise WordPress project:
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Use multiple layers of abstraction (certain plugins and page builders) and ignore performance & maintainability. After all, the best way to create a sandcastle is with a bulldozer.
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Ignoring scalability. Make absolute everything dynamic & personalized and impossible to cache.
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Not testing thoroughly. Have the client act as your agency’s QA team and ask repeatedly: “what device are you using?”.
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Not setting up a “multi-touch“ monitoring program. It’s the client’s responsibility to act as the agency’s smoke detector and let the agency know the site went offline. Also avoids the agency spending $5 per month on Uptime tracking.
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Self-host everything and proceed under the assumption: "It’s only a WordPress site. How hard can it be?". Then have an engineering team build everything related to hosting & DevOps themselves: Cache clearing, daily back-ups, staging/testing sites, pipeline, firewall, etc. Bonus points for forcing the client to learn AWS and a bit of Klingon.
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Don’t provide a training manual/videos. It’s the client’s fault for not bringing their own guidebook, map, and compass.
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Forget to turn off the “hide this site on search engines” on-site launch. The best place for a lemonade stand is in your backyard.
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Forget to involve or ignore various stakeholder groups in the organization: IT, Digital Experience, Communications, Security & Compliance. Act surprised when security and compliance “has a few concerns“ a day prior to launch.
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Forget to involve stakeholders when sculpting (migration, fields, taxonomies, post types) the CMS. Similarly, don’t train stakeholders on how to operate the CMS or only after the site went live. The best time for the client to learn how to use the “Gutenberg” block editor is when an urgent CMS edit needs to be made.
Fortunately, all items above are entirely avoidable. In a future post, I'll cover how to address each of these potential pitfalls.
