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Mark Bagnall

Founder at ESP Live

Mark Bagnall is a seasoned professional in consumer research and the founder of ESP Live, a company he established in October 2019. With over 20 years of experience in the industry, Bagnall has developed expertise in both quantitative and qualitative consumer research, working with a wide range of global brands across various sectors including media, FMCG, technology, gaming, and automotive.1

Professional Background

  • Founder of ESP Live: At ESP Live, Bagnall focuses on assisting brand owners with decision-making processes through consumer insights and research methodologies.
  • Senior Partner at Brandspeak Limited: In addition to his role at ESP Live, he serves as a Senior Partner at Brandspeak, where he contributes to strategic marketing and brand positioning efforts.1
  • General Manager for National Rail Travel Survey: He is currently overseeing one of the largest ad-hoc research studies in the UK, responsible for coordinating multiple stakeholders involved in the project.1

Expertise

Bagnall's specialties include:

  • Measurement of brand experience marketing campaigns
  • Brand tracking and positioning
  • Customer segmentation and market mapping
  • Application of advanced data science in research12

Education

He studied Business at the University of Hull, which laid the foundation for his extensive career in consumer research and consultancy.1

Through his work at ESP Live and other ventures, Mark Bagnall continues to innovate in the field of consumer insights, leveraging data-driven strategies to enhance brand performance.

Related Questions

What inspired Mark Bagnall to start ESP Live?
How has Mark Bagnall's experience at Brandspeak influenced his work at ESP Live?
What are some notable projects Mark Bagnall has led at ESP Live?
How does ESP Live differentiate itself from other live entertainment companies?
What challenges has Mark Bagnall faced in the consumer research industry?
Mark Bagnall
Mark Bagnall, photo 1
Mark Bagnall, photo 2
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Location

United Kingdom