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Mark Bedard

Vice President of Global Sales at Cognism

Mark Bedard is a seasoned sales leader with extensive experience in the sales intelligence and B2B data space.13 He joined Cognism as Vice President of Global Sales in 2021, tasked with growing the company's presence in the US enterprise market.3

Prior to joining Cognism, Bedard worked at ZoomInfo for almost six years, where he achieved impressive results, growing the business 400% in just 12 months.3 His role at Cognism involves establishing a new office in Boston, Massachusetts, and building a team of around 100 sales development representatives and account executives.3

Bedard's expertise lies in building revenue teams and driving cross-functional go-to-market strategies within the data space.1 At Cognism, he focuses on providing value to customers and expanding support for global, enterprise organizations.1

Throughout his career, Bedard has held various leadership positions in marketing and sales. Before Cognism, he worked as a Senior Manager of Product Marketing at Amadeus, where he coordinated product marketing activities for business intelligence solutions in the hospitality market.2

Bedard is known for his positive and optimistic approach to marketing and sales. He believes in the power of storytelling and its importance in establishing connections with customers.2 His specialties include market research, strategic planning, marketing communications development, and sales support.2

Highlights

Author: Mark Bedard - Revenue Magazine
The current state of saas - Revenue Champions - Podcast
Jul 26 · salestechstar.com
SalesTechStar Interview with Mark Bedard, VP of Global Sales at ...
SalesTechStar Interview with Mark Bedard, VP of Global Sales at ...
Jan 13 · cognism.com
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Apr 28 · salestechstar.com
Cognism Hires Former ZoomInfo Sales Leader as it Aggressively ...

Related Questions

What are Mark Bedard's key achievements at Cognism?
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What strategies is Mark Bedard implementing to grow Cognism's presence in the US enterprise market?
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Mark Bedard
Mark Bedard, photo 1
Mark Bedard, photo 2
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Location

Greater Boston