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Mark Cuddigan
CEO at THIS, A certified B Corporation
Mark Cuddigan is the newly appointed Chief Executive Officer (CEO) of THIS™, a UK-based alternative meat producer and certified B Corporation. Here are some key details about Mark Cuddigan and his new role:
Career Background
- Previously served as CEO of Ella's Kitchen, an organic baby and toddler food brand, for 12 years (2011-2023)12
- During his tenure at Ella's Kitchen, he increased the company's revenue from £41 million to £100 million1
- Left Ella's Kitchen and The Hain Celestial Group in November 2023 to take a career break2
Appointment at THIS™
- Appointed as CEO of THIS™ in January 202412
- Will officially take on the role starting February 19, 20242
- Replaces co-founders Andy Shovel and Pete Sharman, who have been serving as co-CEOs since the company's launch in 20192
Expertise and Passion
- Extensive experience in the FMCG (Fast-Moving Consumer Goods) industry1
- Strong advocate for sustainable business practices and using business as a force for good12
- Passionate about the B Corp movement and its principles1
B Corp Involvement
- Sat on the B Lab Board for almost five years1
- Played a key role in Ella's Kitchen becoming B Corp certified in 20161
- THIS™ is also a certified B Corporation, having gained accreditation in 20221
Mark Cuddigan brings a wealth of experience in growing sustainable and mission-driven businesses to his new role at THIS™. His background aligns well with the company's focus on plant-based alternatives and its commitment to being a force for positive change in the food industry.
Highlights
'The Oscars of the food industry'. The results have been counted and independently verified. THIS™ Won TEN Great Taste stars across 5 of our products. On our This isn’t lamb kebabs the judges said; ‘This is extraordinary. It has the same bite as a lamb kebab. All we need is some tzatziki to go with it & we would be away. This is incredible’. Other winners were Streaky Bacon, Chicken Pieces, Beef Burger, Carmelised Onion Sausages.
Huge news from the new Environment Secretary this week... He has announced that water companies in the UK will in future be required to place customers and the environment at the heart of their objectives. The Secretary of State is clear that he expects companies to change their ‘Articles of Association’ – the rules governing each company – to make the interests of customers and the environment a primary objective.
Directors will now be duty bound to deliver for consumers and the environment, not just for shareholders.
This is what certified B Corps sign up to.
#Bthechange
