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Mark DiMassimo

Building businesses and brands in positive behavior change.

Mark DiMassimo is a prominent figure in the advertising and marketing industry with a career spanning several decades. He is the founder and creative chief of DiMassimo Goldstein (DiGo), a New York City-based marketing, design, and advertising agency established in 1996.12 DiGo describes itself as a Positive Behavior Change agency, focusing on helping life-changing brands grow by inspiring people to make more empowering decisions and form better habits.1

In addition to his role at DiGo, DiMassimo has been serving as a Strategic Advisor for Minded since March 2021.1 He is also a Creative Advisor for Brand, Advertising & Behavior Change Marketing at Partnership to End Addiction since June 2020.1

DiMassimo's career highlights include:

  • Previously held positions as VP and Creative Director at Kirshenbaum Bond + Partners from 1993 to 1996.1
  • Led rebranding campaigns for major companies like Weight Watchers in 2015.2
  • Co-founded social marketing efforts such as "Tappening" in 2007 and "Offlining" in 2010.2
  • Appeared on the AMC reality TV series "The Pitch" in 2012.2
  • Co-authored books including "Inside the Minds: Innovation Unleashed" and "Digital@Speed".2

DiMassimo is known for his expertise in brand strategy, creative direction, and behavior change marketing. He is frequently interviewed as a brand expert by news outlets and industry publications.2

Highlights

How to Use AI Deepfakes In Your Small Business - Small Business Trends
How to Use AI Deepfakes In Your Small Business - Small Business Trends
Jun 21 · AdAge.com
Michael Goldberg, longtime ad executive at Deutsch and ... - AdAge.com
Michael Goldberg, longtime ad executive at Deutsch and ... - AdAge.com
Jan 26 · adweek.com
DiMassimo Goldstein Elevates Lesley Bielby to Sole CEO - Adweek
Jun 4 · joshuaspodek.com
Mark DiMassimo - Joshua Spodek
Mark DiMassimo - Joshua Spodek
Jul 4 · en.wikipedia.org
Mark DiMassimo - Wikipedia
Apr 20 · digobrands.com
DiMassimo Goldstein Named to Inc. 5000 | DiGo
Apr 28 · digobrands.com
Mark DiMassimo, CEO & Chief Creative Officer | DiGo

Related Questions

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How has Mark DiMassimo's career evolved over the past three decades?
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Mark DiMassimo
Mark DiMassimo, photo 1
Mark DiMassimo, photo 2
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Location

New York, New York, United States