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Mark Eaves
Founder, Gravity Road
Mark Eaves is the co-founder of Gravity Road, a creative agency that combines elements of advertising, communication, and entertainment in innovative ways.12 He established Gravity Road in 2011 with a vision to create content that audiences would actively choose to engage with.13
Career Highlights
Gravity Road: Under Eaves' leadership, Gravity Road has achieved significant success:
- Won a BAFTA for "The Imagination Series" for Bombay Sapphire in 20141
- Gained recognition for creative projects like the "Fame Daddy" spoof campaign1
- Became part of David Jones' The Brandtech Group in 2018, expanding into the US market1
- Developed expertise in emerging technologies, including early adoption of metaverse capabilities1
Industry Recognition: Gravity Road has won multiple awards under Eaves' guidance, including:
- BAFTA Film
- Cannes Lions
- D&AD awards3
Professional Philosophy
Eaves envisions Gravity Road as a "playful space where brands, entertainment and technology come together".1 He emphasizes:
- Creating content beyond traditional advertising
- Developing a deep understanding of audiences and platforms
- Orchestrating ideas that work across virtual, social, and physical worlds1
Current Focus
As of 2023, Eaves is particularly interested in:
- The potential of generative AI in marketing
- Addressing global challenges through brand partnerships, such as the "Regen Fries" campaign with McCain1
- Expanding Gravity Road's international presence, with 70% of their business now being global1
Mark Eaves continues to lead Gravity Road in innovating at the intersection of creativity, technology, and brand marketing.
Highlights
Cindy Ngamba has just made history.
She has guaranteed the first ever medal for the Refugee Olympic Team with her qtr final win in the women’s boxing. And now she’s on for gold….💥🥊
The epic journey for this very special team continues
#ForThe100Million
#Paris2024
Olympic Refuge Foundation
International Olympic Committee – IOC
"Some of the loudest cheers of the evening were for the athletes of the Refugee Olympic Team.."
Brilliant to see BBC News capturing the highlights of the Opening Ceremony and documenting the momentum this team has at #Paris2024 (link in comments).
They are the team that fans are flocking round. Hearts are being captured and social handles doubled their followers in the first 24 hours of the Games 📈
Let's go
#ForThe100Million International Olympic Committee – IOC, Olympic Refuge Foundation Gravity Road
