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mark gardiner
Copywriter and Content Strategist
Mark Gardiner is a seasoned professional with extensive experience in corporate communications, content strategy, and journalism. He currently serves as the Senior Content Strategist at Milliman IntelliScript, a position he has held since September 2021.1
Career Highlights
Corporate Communications Expert:: Gardiner has worked with high-profile tech and venture capital firms, specializing in making complex technical subjects understandable to general audiences.1
Journalist:: His work has been featured in prestigious publications such as The New York Times and Columbia Journalism Review.1 He wrote for The New York Times from January 2017 to August 2021, covering diverse topics including small business success stories and technical subjects related to autonomous vehicles and motorcycles.1
Author:: Gardiner wrote the book "Build a Brand Like Trader Joe's" and was the subject of one of the most popular Freakonomics podcast episodes in 2019.1
Advertising Background:: He has had a long career in advertising, working as both a copywriter and creative director. His experience spans various sectors, including telecommunications, finance, healthcare, retail, and automotive.1
Skills and Expertise
- Corporate communications
- Content strategy
- Creative direction and copywriting
- Brand storytelling
- Customer experience
- Technical writing
Education and Personal Details
- Holds a Bachelor's degree in General Studies from the University of Calgary1
- U.S./Canadian dual citizen
- Fluent in English and French
- Based in Lawrence, Kansas1
Mark Gardiner is known for his ability to craft compelling narratives, explain complex concepts, and develop effective communication strategies across various industries and media platforms.1
Highlights
If I've got the calendar right, today is the 20th anniversary of my first day on the "Spadino" case in Aosta, Italy. That trip became "Searching for Spadino" and--perhaps even more than the TT--defined me as a #motorcycle journalist.
My account was published in half a dozen countries and plagiarized in at least that many more. You can listen to the original version on SoundCloud by searching for the title.
I also got the story comprehensively wrong. #CJR editor Ravi Somaiya gave me the opportunity to correct the record in Columbia Journalism Review about four years ago. I'll never be that well-edited again, and while I expected to remembered for the first version, I would now prefer to remembered for CJR's correction.
Grazie to all involved. Especially the guy pictured. He deserves a few visitors today.
Happy Halloween! This is always a special holiday for us ghostwriters.
