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Mark Gordon

Digital Marketing Director at Flow Cannabis Co.

Mark Gordon is a senior digital marketing professional with over 20 years of experience in the cannabis and wine industries.1 He served as the Digital Marketing Director at Flow Cannabis Co. from April 2021 to February 2022.1 During his tenure at Flow Cannabis Co., Gordon achieved several notable accomplishments:

  1. Launched and managed a profitable direct-to-consumer (DTC) delivery business within four months, achieving a 5% conversion rate, $171 average order value, and 40% month-over-month reorder rate.1

  2. Led digital transformation efforts by developing a marketing tech stack to optimize B2C and B2B experiences across the customer journey.1

  3. Initiated retailer support programs using a mix of outbound and inbound digital tactics, resulting in an average return on ad spend (ROAS) of 6x.1

  4. Headed content marketing strategy, increasing lead capture by 20x, website visits by 43%, and time on site by 75%.1

  5. Co-recipient of three Clio Cannabis awards (one silver and two bronze) for the #SungrownChallenge campaign, which promoted sustainable outdoor cultivation and independent farms.1

Prior to Flow Cannabis Co., Gordon held positions at CannaCraft, Jackson Family Wines, and other companies in the cannabis and wine industries.1 His expertise spans various aspects of digital marketing, including strategy development, team leadership, and implementing innovative marketing solutions.

Highlights

Oct 22 · orldredeye.com
Cannabis LAB Hosts CEO Dinner in Celebration of the 7th Annual ...
Surfside Launches the First Cannabis Co-Op Program for Brands ...

Related Questions

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Mark Gordon
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Location

San Francisco Bay Area