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Mark How

Mark How is an accomplished entrepreneur and business leader with extensive experience in eCommerce and digital marketing.1 He currently serves as the Managing Shareholder at Icekap, a position he has held since April 2023.1 Mark has a diverse background in various leadership roles, including:

  1. CEO and founding partner at NewGrowth eCommerce - DTC Advertising
  2. CEO and investor at Origins Ecommerce
  3. CEO and Investor at Moresby Media
  4. Chief Revenue Officer at Neurohacker Collective
  5. CEO at Strawhouse Inc.
  6. Co-founder & Investor at Shopswell

Mark How's expertise spans across multiple areas, including eCommerce, growth strategies, new customer acquisition, direct-to-consumer (DTC) marketing, advertising, online payments, subscriptions, and SEO copy (both human and AI-generated). He has a track record of driving growth in DTC brands through strategic advertising and innovative payment solutions.1

With a background in biochemistry from the University of Victoria, Mark has successfully acquired, invested in, managed, and led over half a dozen SMBs to profitability. He has also overseen two successful IPOs throughout his career.

Mark How is known for his focus on helping accelerate profitable growth, particularly through advertising and Amazon strategies. His experience in the eCommerce industry has led him to develop Origins Ecommerce, a leading payments platform that helps businesses grow by enabling them to process digital payments globally.23

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Mark How
Mark How, photo 1
Mark How, photo 2
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Location

Solana Beach, California, United States