Suggestions
Mark Josey
I build companies, communities & help tell stories 🚀 CEO @ Social Apex - 🎮 CEO @ Kansas City Pioneers - 💪🏼 Brand Strategy Evangelist
CEO & Founder @pioneersgg | Partner @socialapexmedia | 🚀 Building companies, communities, & creating experiences
Highlights
“You cannot build brands the way we used to,”
stated Mark Kirkham, Senior VP and CMO of International Beverages for PepsiCo speaking last week at Social Media Week Europe.
PepsiCo is partnering with celebrities to create immersive and engaging gaming experiences for consumers. For example, Pepsi Max and Pepsi Zero Sugar are sponsors of the new EA FC 24 soccer game, and players can unlock in-game rewards by purchasing Pepsi products.
This type of partnership is a good way for PepsiCo to reach its target audience of gamers and create a positive association between its brand and gaming. It also allows PepsiCo to tap into the popularity of gaming influencers, who can promote the brand to their followers.
Here are some specific examples of the gaming content that PepsiCo is creating:
😎 In-game rewards: Players can unlock exclusive in-game rewards, such as new characters, costumes, or weapons, by purchasing Pepsi products and entering codes online.
😎 Digital concerts: PepsiCo is partnering with gaming platforms to host digital concerts with popular artists. This is a great way for PepsiCo to reach a large audience of gamers and create a memorable experience for them.
😎 Sponsored gaming events: PepsiCo is also sponsoring gaming events, such as tournaments and conventions. This is a great way for PepsiCo to reach a large audience of gamers and promote its brand.
Here are some tips for using influencers in your marketing campaigns to reach your target audience and create a positive association between your brand and gaming :
⚡ Choose the right celebrity and influencer partner. Make sure they align with your brand values and target audience.
⚡ Create authentic partnerships. Don't just put a celebrity or influencer on your packaging or in your ads. Find ways to partner with them to create meaningful experiences for consumers.
⚡Use influencers to tell your brand story. They can help you connect with consumers on an emotional level and share your brand's values.
These are just a few of the things we think of when developing a creative and effective influencer campaign that will reach your target audience and achieve your marketing goals.
#marketing #branding #gaming
What an incredible honor to be recognized as one of ten Startland News Startups to Watch in 2023!
Our Kansas City Pioneers team has accomplished great things. To get to where we are has taken time, effort, energy, networking, small wins & losses, pivots, patience, EQ, celebrations, frustration, change, and moments of pure joy.
The Pioneers are bigger than one person, one team, one sport, or one idea.
We have never given up and will continue to drive our vision to be a Kansas City founded, globally driven esports, gaming, lifestyle, and creator economy focused organization.
Esports and gaming are the now and next generation of consumers.
❤️ Proud of our team: who work hard everyday to make the vision we believed in from Day 1 a living and breathing thing. Your emotional commitment to our organization and the quality of work you do is amazing!
🤝Thankful for our investors: who understand the vision. I always say it will take us 5 years to build something to last 50. Your early support was instrumental for so many reasons beyond early stage capital.
🙏 Thank you to our fans: millions of people watch esports and game daily and you chose to watch and cheer for our teams, wear our jerseys and gear, turn on Pioneers’ and our content creators streams, jump in the discord, and travel to events across the world chanting “KCP! KCP! KCP!”
Absolutely excited and looking forward to the years to come! #StartupKC #KCSTW23 #gaming #esports #startups
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