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Mark Kilens

CEO and Co-Founder at TACK

Mark Kilens is the CEO and Co-founder of TACK, a media and go-to-market firm he launched in August 2023.3 TACK helps businesses align and accelerate their go-to-market strategies using a proprietary People-first GTM Model.3

Career Highlights

  • TACK: CEO and Co-founder (August 2023 - Present)3
  • Airmeet: Chief Marketing Officer (April 2022 - July 2023)3
  • Drift: Vice President of Content and Community (January 2019 - March 2022)3
  • HubSpot:
    • Vice President of HubSpot Academy (December 2017 - December 2018)
    • Founder of HubSpot Academy (May 2012 - November 2017)3

TACK Overview

TACK consists of three main components:

  1. Club PF: A membership community focused on people-first go-to-market strategies1
  2. TACK Creative: A media network for creating original shows1
  3. TACK GTM: On-demand go-to-market services1

Philosophy and Approach

Mark Kilens advocates for a people-first go-to-market model, which emphasizes:

  • Creating, capturing, and converting demand into revenue through relationships and partnerships2
  • Putting people at the center of every experience3
  • Focusing on quality relationships, meaningful interactions, and valuable partnerships3

Additional Roles

  • Limited Partner and Advisor at Stage 2 Capital3
  • Executive Member of Pavilion (formerly Revenue Collective)3

Mark Kilens brings over 25 years of experience in understanding the pressures B2B companies face in go-to-market strategies.4 His approach aims to make business interactions more human and efficient, focusing on authenticity and relationship-building.4

Highlights

Apr 8 · twitter.com
MarketerHire on X: "Mark Kilens is a celebrated leader for scaling ...
Aug 24 · youtube.com
Mark Kilens, CEO and Co-founder of TACK | Episode 8 - YouTube
Mark Kilens, CEO and Co-founder of TACK | Episode 8 - YouTube
Aug 3 · youtube.com
Hubspot Academy Founder, Mark Kilens, now CEO at TackGTM.com ...
Hubspot Academy Founder, Mark Kilens, now CEO at TackGTM.com ...
Jun 30 · TechRound
Meet Lalit Mangal, CEO at Hybrid Event Platform: Airmeet - TechRound
Jun 21 · PR Newswire
Airmeet Names Former Microsoft Cloud Sales Executive Mike Pych SVP of Global Sales - PR Newswire

Related Questions

What inspired Mark Kilens to transition from HubSpot to TACK?
How does TACK's People-First Go-to-Market Model differ from traditional approaches?
What are some success stories from companies using TACK's services?
How did Mark Kilens' experience at Drift influence his approach at TACK?
What are the key features of TACK's media network?
Mark Kilens
Mark Kilens, photo 1
Mark Kilens, photo 2
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Experience

CEO and Co-Founder of TACK (August 2023 - Present)
Co-Founder of ClubPF (May 2023 - Present), Limited Partner and Advisor at Stage 2 Capital (June 2020 - Present), Chief Marketing Officer at Airmeet (April 2022 - July 2023)

Education

B.S. from University of New Hampshire (2003 - 2007)

Location

Newburyport, Massachusetts, United States