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Mark Kingston
VP, Corporate Development & Strategy - NA at Alcumus
Mark Kingston is a professional with a robust background in technology operations, growth, and data science. He holds a Bachelor's degree in Computer Science from Acadia University and has furthered his education by studying Data Science at the University of Toronto. Mark has held key positions in various organizations, including Svp of Technology Operations and Growth at Twg, Vice President of Technology Operations at Rangle.IO, Principal Consultant at Incipient Digital, Vice President of Business Performance and Operations at Architech, Advisory Professional in Technology and Lead Developer at IBM, and Lead Developer and Architect of Telecommunications Solutions at Nortel Networks.
Highlights
I sometimes start negotiations in an unusual way that some might advise against.
I concede a meaningful point early to set the tone.
You'll read advice from others on negotiation to use the word 'fair'. The intent is to get to positions that are a fair balance.
It's good advice, but I take it further.
Walking into the hardest negotiation I've ever gone into, against a much more experienced negotiator, I set the tone.
When it came to a key performance clause, that everyone else in my position would try to limit, I left it as is. I told him "you've hired us to perform this work quickly, and if we weren't ready to agree to it we shouldn't be here".
He responded "I'm glad you understand that".
It actually made the rest of the negotiation easier. When I later pointed out that our performance was dependent on them doing what only they could do in a timely manner, he didn't object.
All because I didn't just ask him to be fair, I showed him first that I would be.
#negotiation #leadership #management
Most people who think they have a sales problem actually have a differentiation and positioning problem.
Want to know if this applies to you?
The three most obvious symptoms are:
- you can't easily state why a customer should buy from you rather than the competition;
- you can't point to the differences in your product, service, or how you deliver it that make it better for some prospects than the competition; and
- you can't identify prospects that are better off buying from the competition than you.
If you're trying to fix a revenue problem but have these symptoms, you're going to waste money on sales salaries that would be better off invested in solving the underlying issues.
How is your team making sure you've got the right positioning to hit your numbers in 2023?
#sales #strategy #marketing
