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Mark Lester

Founder & CSO | Brand Consulting | Happiness, Health & Wellbeing

Mark Lester is the Co-Founder and Chief Strategy Officer (CSO) at Squint, a strategic brand consultancy based in Amsterdam, Netherlands. He has been in this role since January 2022, where he focuses on building brands that leverage the concept of happiness as a competitive advantage. Under his leadership, Squint has significantly contributed to the growth of notable brands such as Olipop, which reached a valuation of $500 million, and Dailypay, adding nearly $1 billion in value to the fintech startup. The consultancy has also worked with major companies like Nike and Netflix to enhance their category and experience strategies.12

Before co-founding Squint, Mark accrued over 15 years of experience in strategic roles at prominent agencies. His previous positions include Head of Strategy at WE ARE Pi and Executive Strategy Director at R/GA, where he led teams responsible for high-profile clients including Samsung and Mercedes Benz.12 Mark holds a law degree from The University of Sheffield and an International Business Certification from the University of Cambridge.1

Mark's approach emphasizes the integration of happiness into brand strategies, aiming to create powerful results for clients in various industries.

Highlights

Mar 13 · linkedin

I wanted to extend a big thank you to our panelists Ben Goodwin Andrea Port and Stacy Greiner for an amazing discussion on the unhappiness crisis. Delighted to have a packed out room, despite finding out we were on at the same time as Mark Cuban...

If you'd like to hear more about today's happy branding and why it's such a powerful force, please get in touch at [email protected].

A big thanks to everyone that helped pull this off Kimberly Herrera Marjorie Mella Blair Dawson Stephanie Anne Castillo (Collado) Lauren Mandel David Schwarz

Squint #happybrands

Related Questions

What inspired Mark Lester to co-found Squint?
How did Mark Lester's experience at R/GA influence his approach at Squint?
What are some key strategies Mark Lester has implemented for clients like Nike and Netflix?
How does Squint's "happiness advantage" methodology work in brand transformation?
What challenges did Mark Lester face when transforming Olipop into a $500M brand?
Mark Lester
Mark Lester, photo 1
Mark Lester, photo 2
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Location

Amsterdam, North Holland, Netherlands