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Mark LoCastro
Director of Public Relations at SmartAsset (Team Lead)
Mark LoCastro is a former TV spokesperson and a seasoned public relations executive with over 14 years of experience in the industry.
With a background in compelling content development, digital storytelling, and media relations, Mark has successfully built community awareness for various companies and clients, delivering tangible business results.
His expertise lies in brand strategy, message development, and marketing communications with a strong track record of securing top-tier media placements and speaking engagements that elevate brand visibility and attract customers.
Throughout his career, Mark has worked with a diverse range of companies from digital startups to Fortune 500 clients in both agency and in-house roles, showcasing his versatility and adaptability in the PR landscape.
He has spearheaded comprehensive marketing communication programs for prominent B2B and B2C organizations such as MiQ, R.R. Donnelley (RRD), ClearVuze, NOVA Fitness Innovation, and many more.
During his tenure at DealNews, Mark played a vital role in generating a steady stream of publicity by developing compelling news stories sourced by leading media outlets like AP, Reuters, USA Today, and major TV networks like FOX and CNBC.
Recognized for his high energy, creative thinking, and collaborative approach, Mark LoCastro is known for bringing a fresh perspective and strategic insights to his clients, fostering strong relationships and delivering impactful PR campaigns.
Mark's professional journey has seen him hold key positions including Director of Public Relations at SmartAsset, Vice President of Public Relations at LittleThings, and Director of Public Relations & Spokesperson at DealNews among others, highlighting his leadership and expertise in the PR and marketing realm.
A graduate of State University of New York at Albany, Mark LoCastro has a solid educational foundation complemented by hands-on experience across various organizations and industries, making him a well-rounded and accomplished professional in the field of public relations and marketing.
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