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Mark O'Keeffe

Brand, Marketing and Strategic Communications

Mark O'Keeffe is a seasoned professional with a passion for design thinking and a profound focus on the education and knowledge sectors, serving as a founding partner of ALTO.

His expertise lies in brand strategy, marketing, and strategic communications for educational brands, underpinned by a solid background and experience in design-related roles.

Mark pursued a Bachelor of Design in Visual Communications at RMIT University and also holds a Certificate IV in Music Performance from Melbourne Polytechnic, showcasing his diverse educational background.

Throughout his career, Mark has been associated with prominent organizations, including acting as a Co-Founder at Studio Alto, a Design Lecturer at Shillington Education, and engaging in brand design and marketing roles at various other companies.

His passion for design is evident in his career journey, as he navigated through roles in graphic design, brand design, and marketing, cultivating a deep understanding of the industry and its nuances.

Highlights

Jul 18 · linkedin

Big thanks to the crew at Melbourne Business School Online for the recent opportunity to brush up on all things Digital Marketing.

Excellent intensive course jam-packed with practical learning. Head still spinning.

Special thanks to program facilitator Tim Withers Le Chat for opening up our minds to new ways of thinking. And shout out to Michael Levidis for keeping us on track. Bravo 👏

Mar 27 · linkedin

Selling the Dream 2023 has landed 🔥📘 Get it here→ https://lnkd.in/gBqAFP5z _ Way back in 2018, Alto conducted our first review of brand messaging trends and tactics used in student recruitment campaigns.

Five years and a global pandemic later, we decided it was time to revisit the project and refresh our findings.

What's new in our 2023 review?

✅ Uncover new and emerging marketing trends

✅ Hear perspectives from industry experts

✅ Discover new opportunities and ideas

Here's that link again:
https://lnkd.in/gBqAFP5z

Enjoy!

Mark O'Keeffe
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Location

Greater Melbourne Area