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Mark Palmer

Mark Palmer is the founder of Maverick Planet Limited, a consultancy specializing in strategic change, brand positioning, and business behavior. He established the company in August 2005, and it remains active with its headquarters in London, England. Maverick Planet has worked with high-profile clients such as Google, The Economist, BSkyB, and Samsung, focusing on facilitating strategic shifts and redefining business and market strategies.123

Palmer has a background in mathematics and physics and later became a qualified market researcher and marketer. Before founding Maverick Planet, he held senior strategy roles at leading creative agencies like WCRS, DDB, and OMD. He has won prestigious awards such as the IPA and Media Week Awards Grand Prix for his work as a planner.23 Additionally, he is an experienced facilitator, guest lecturer, and trainer in areas such as brand strategy and critical thinking at institutions like Henley Business School and London Business School.23

Born in October 1961, Palmer is a British national residing in England. His leadership at Maverick Planet highlights his entrepreneurial expertise in driving innovative solutions for businesses worldwide.14

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Mark Palmer
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Location

London, United Kingdom