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Mark Pilatowski
Head of Digital Marketing at NatureBox - Board Member - Focused on the intersection of Product Management and Marketing
Mark Pilatowski is a seasoned professional with a 20-year track record in digital marketing and product management, specializing in SEO, PPC, local search optimization, and social media marketing.
He has a strong background in organic search, content marketing, and social media, with extensive experience in developing and managing software development projects, SaaS platforms, SEO, social media, and SEM campaigns for various industries.
Mark excels in developing and managing complex SEO and inbound marketing strategies across multiple properties, driving cross-functional collaboration among engineering, marketing, PR, product, and analytics teams to execute SEO strategies effectively.
His expertise spans digital marketing strategies and product management across a broad spectrum of industries, leading teams of engineers and digital marketing professionals to integrate marketing initiatives and achieve business objectives.
With deep experience in agile development for consumer and B2B SaaS platforms, he is skilled in managing both local and remote engineering teams, proficient in various development frameworks such as React, Angular, and Node.js. Mark is adept at utilizing analytics tools like Heap Analytics, Fabric, and Google Analytics for Firebase to monitor product performance and user engagement.
Proficient in a wide array of digital marketing tools including Google AdWords Keyword Tool, Raven SEO Tools, Sysomos, and Moz tools, he also has a solid background in web analytics tools such as Web Trends, Omniture, HBX, and Google Analytics, along with familiarity in agile project management tools like Jira.
Mark's specialties include SaaS, Agile methodologies, product management, product marketing, SEO, social media, PPC, paid inclusion, link building, brand building, web analytics, local search and maps optimization, strategy, and inbound marketing.
He pursued an MBA in E-Business at the University of Phoenix and a Bachelor's degree in History from The University of Toledo. Mark has held significant roles in various organizations, including Head of Digital Marketing at NatureBox, Board of Directors and Chief Product Officer at Qnary, SEO Lead at Gilt Groupe, Director of SEO & Social Optimization at Reprise Media, Online Marketing Manager at MyClosingSPACE.com, Search Marketing Manager at 360i, and SEM Manager at Rawhide Search Solutions.
