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Mark Shayler
Sustainability advocate and business growth specialist
Mark Shayler is a prominent figure in the fields of innovation, sustainability, and business consulting. Here's an overview of his professional background and accomplishments:
Professional Roles
Mark Shayler is currently:
- Owner of Ape, a company focused on making products better and more sustainable1
- Founding Partner at Green Lab, an organization that supports sustainable food companies2
- Visiting Fellow in Sustainable Design at Loughborough University1
- Director at Springfield Agri1
Expertise and Contributions
Mark is known for:
- Helping big companies think small and small companies think big1
- Advising on innovation, sustainability, and environmental issues2
- Saving clients over £120 million through environmental improvements1
- Developing new products, business models, and strategies for sustainable growth1
Notable Achievements
- Author of multiple books, including "Do Disrupt: Change the status quo or become it"1
- Founding Partner of The Do Lectures, where he also served as compere and auctioneer1
- Co-founder of Rebel Cell, focusing on disruptive innovation in large businesses1
- Former Environmental Manager at Asda Stores Ltd1
Additional Roles
- STEM advisor promoting science, technology, engineering, and math education
- Business coach and public speaker3
- Visiting lecturer at the Royal College of Art (past role)1
Mark Shayler's career spans over two decades, during which he has worked with major companies like Nike, Samsung, Coca-Cola, and Amazon, as well as numerous smaller businesses. His expertise lies in combining innovation with sustainability to help companies grow while reducing their environmental impact.
Highlights
The problem with climate change.
It's about persuading people that it needs solving in the first place.
A co-authored post with Steph Barnes
PLAYING FOOTBALL WHERE THE BALL IS GOING TO BE
My latest piece on Substack looks at future environmental scenarios and what they mean for you.
“Play football where the ball is going to be: I use that line a lot. I use it to explain the difference between data and trends. Data is ace, but its already history. It tells you what the consumer did yesterday. It doesn’t tell you want they will do tomorrow. Being able to go from data to insight is essential in business. We do it all the time for our clients and we do it by listening and watching tangential markets, other territories, but mostly imaging what a future world would look like given the acceleration and trajectory of the things we see now.
I was thinking about this on the train back from London yesterday. I’ve just co-written a piece on the problem with climate change (hint, it’s a “you” problem) and I was thinking about future scenarios and how I rarely unite the two halves of what my business does. One half is sustainability. 35 years working to reduce carbon, waste and resource use (yep, since before it was cool). Whilst all the innovation work I do is rooted in “good” or at least “better” I haven’t really looked at pulling the two together more formally.
Well, I have now.
So, what am I going to do?
I start with looking at possible worlds. From an environmental perspective there are a number of possible worlds, I’m going to focus on the most likely:
World One: A 2°C warmer world.
World Two: A world where the circular economy is well developed and “normal”.
World Three: A world where resources are scarce through a combination of availability and geopolitics.”
Read the rest here…….
