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Mark White
Founder & Partner at White Label Media NYC
Mark White is the Founder and Managing Partner of White Label Media NYC, a media strategy firm based in New York City.1 Here's an overview of his background and experience:
Professional Experience
Mark White has over 20 years of experience in broadcast and production.2 His career includes:
- Managing Partner at White Label Media NYC (October 2015 - Present)
- Executive Producer at Fox Business Network (2013-2015)
- Supervising Producer at Reuters TV (2012-2013)
- Executive Producer at Bloomberg LP (2009-2012)
- Senior Producer at CNN (2005-2009)
- Producer at Fox News TV (1996-1999)
Expertise and Focus
At White Label Media NYC, Mark works primarily with tech startups on media strategy for both digital and traditional broadcast media.1 Some of the clients he has worked with include SocialFlow, Steelhouse, Attuned, NewsPicks, Quartz, Lattice, MNTN, Peeq, and Zenput.1
Education
Mark White holds a Bachelor of Arts in Broadcast Journalism and Creative Writing from The University of Alabama School of Journalism (1987-1991).1
Additional Information
- He is proficient in French.1
- Mark has been nominated for an Emmy award and received a team Emmy for breaking news coverage of the Gulf War during his time at CNN.2
- In addition to his work with startups, he also helps Fortune 500 companies with crisis management and trains CEOs for major television interviews.2
Highlights
On the cusp of the F1 race in Vegas, Mark Douglas and Sara Eisen sat down in Sin City to discuss MNTN’s sponsorship of the Alpine race team and similarly speedy, “next gen” TV
Some of you have already heard me go on about NewPicks and why it's such a great experience (you can read a great offering of news in one spot, know what your friends and peers read and recommend, see smart people's comments on a story and be spared all the trolls and cantankerous behavior you get on Twitter, Reddit and others) but now the app is poised to really take off.
NewsPicks just bought Quartz and the merger is about to go through on the ground level which means hundreds of thousands of new users (and by the way, I know this sounds like a punch line, but NewsPicks is massive in Japan -1 billion market cap), so it's akin to being Twitter user #6 -- because in essence, you will be that on NewsPicks.
Even if you don't give a hoot about followers and such (and many people don't), it is a really great way to consume news and see what a bunch of thoughtful people think about interesting stories.
If this sounds at all appealing, download NewsPicks U.S, include a half line about what you do or what your expertise is, upload a photo and starting commenting. If you don't enjoy it, I'm good for at least one drink if you live or work in NYC.
Best,
Mark
