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Mark White

Founder & Partner at White Label Media NYC

Mark White is the Founder and Managing Partner of White Label Media NYC, a media strategy firm based in New York City.1 Here's an overview of his background and experience:

Professional Experience

Mark White has over 20 years of experience in broadcast and production.2 His career includes:

  • Managing Partner at White Label Media NYC (October 2015 - Present)
  • Executive Producer at Fox Business Network (2013-2015)
  • Supervising Producer at Reuters TV (2012-2013)
  • Executive Producer at Bloomberg LP (2009-2012)
  • Senior Producer at CNN (2005-2009)
  • Producer at Fox News TV (1996-1999)

Expertise and Focus

At White Label Media NYC, Mark works primarily with tech startups on media strategy for both digital and traditional broadcast media.1 Some of the clients he has worked with include SocialFlow, Steelhouse, Attuned, NewsPicks, Quartz, Lattice, MNTN, Peeq, and Zenput.1

Education

Mark White holds a Bachelor of Arts in Broadcast Journalism and Creative Writing from The University of Alabama School of Journalism (1987-1991).1

Additional Information

  • He is proficient in French.1
  • Mark has been nominated for an Emmy award and received a team Emmy for breaking news coverage of the Gulf War during his time at CNN.2
  • In addition to his work with startups, he also helps Fortune 500 companies with crisis management and trains CEOs for major television interviews.2

Highlights

Nov 16 · linkedin

On the cusp of the F1 race in Vegas, Mark Douglas and Sara Eisen sat down in Sin City to discuss MNTN’s sponsorship of the Alpine race team and similarly speedy, “next gen” TV

Oct 11 · linkedin

Some of you have already heard me go on about NewPicks and why it's such a great experience (you can read a great offering of news in one spot, know what your friends and peers read and recommend, see smart people's comments on a story and be spared all the trolls and cantankerous behavior you get on Twitter, Reddit and others) but now the app is poised to really take off.

NewsPicks just bought Quartz and the merger is about to go through on the ground level which means hundreds of thousands of new users (and by the way, I know this sounds like a punch line, but NewsPicks is massive in Japan -1 billion market cap), so it's akin to being Twitter user #6 -- because in essence, you will be that on NewsPicks.

Even if you don't give a hoot about followers and such (and many people don't), it is a really great way to consume news and see what a bunch of thoughtful people think about interesting stories.

If this sounds at all appealing, download NewsPicks U.S, include a half line about what you do or what your expertise is, upload a photo and starting commenting. If you don't enjoy it, I'm good for at least one drink if you live or work in NYC.

Best,

Mark

Related Questions

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How did Mark White transition from broadcast journalism to media strategy?
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Mark White
Mark White, photo 1
Mark White, photo 2
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Experience

Managing Partner at White Label Media NYC (October 2015 - Present)
Executive Producer at Fox Business Network (April 2013 - September 2015) Supervising Producer at Reuters TV (2012 - 2013) Executive Producer, morning television at Bloomberg LP (June 2009 - February 2 at Fox News TV (1996 - 1999)

Education

Bachelor of Arts (B.A.), Broadcast Journalism & Creative Writing, The University of Alabama School of Journalism (1987 - 1991) Liberal Arts and Sciences/Liberal Studies, Cottingham High School (United

Location

New York, New York, United States