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Marko Merisavo

Marko Merisavo is a prominent figure in the field of digital marketing, currently serving as the CEO and Founder of Digital Sweet Spot, a company that specializes in Digital Analytics, Ecommerce, and Marketing Optimization. His educational background includes a Doctor of Science and a Master of Science in Marketing from Aalto University, along with studies at the Helsinki School of Economics.

Professional Experience

Merisavo has an extensive career in digital analytics and marketing, having held various significant positions:

  • Digital Analytics Manager at Aktia
  • Head of Analytics at Kiva Helsinki Oy
  • Digital Analytics Manager at Tallink Silja Oy
  • Management Consultant at Tulos Helsinki Oy
  • Senior Web Analytics Consultant at Systencess Oy
  • Various roles in research and consultancy related to marketing and analytics.

Research Contributions

In addition to his corporate roles, Merisavo has made notable contributions to academic research, particularly focusing on the impact of email marketing on brand loyalty. His work has been published in reputable journals, highlighting the positive effects of regular email communication on consumer behavior.13 He has also collaborated on studies related to online mass communication and network brand management, further establishing his expertise in the field.24

Summary

Marko Merisavo's blend of academic knowledge and practical experience positions him as a well-rounded expert in digital marketing strategies, making him a key player in advancing ecommerce and analytics practices through his leadership at Digital Sweet Spot.

Highlights

Jul 17 · jmcr.info
How We Got Where We Are Now: 20 Years of Research Into Online ...

Related Questions

What are some key achievements of Marko Merisavo at Digital Sweet Spot?
How did Marko Merisavo's previous roles prepare him for his current position?
What specific strategies does Digital Sweet Spot use for marketing optimization?
Can you provide examples of successful digital analytics projects led by Marko Merisavo?
What makes Digital Sweet Spot unique in the field of digital analytics and ecommerce?
Marko Merisavo
Marko Merisavo, photo 1
Marko Merisavo, photo 2
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Location

Helsinki, Southern Finland, Finland