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Markus Gehlken
LinkedIn & XING effektiv für Lead-Generierung, Kunden-Reaktivierung, Neukunden-Akquise & Recruiting im B2B-Umfeld nutzen
Professional Background
Markus Gehlken is a seasoned marketing professional with extensive experience in developing effective strategies for customer acquisition, market expansion, and lead generation, particularly through the use of digital platforms. Born in 1973, Markus is married and the proud father of two children. His career has been defined by his expertise in marketing and public relations, making him a valuable asset in the field of B2B marketing.
As the owner and expert at 1a-Social-Media, Markus specializes in planning and implementing LinkedIn and XING activities that are crucial for B2B sales. He is recognized for his hands-on approach that has helped over 1,100 firms and entrepreneurs successfully market their products and services via XING—a platform he has been involved with since 2005. His innovative strategies have led to measurable success, with response rates between 10% and 40%, demonstrating his ability to generate real business results.
In addition to his work in direct marketing, Markus conducts seminars, workshops, and coaching sessions focused on XING and LinkedIn marketing. His aim is to provide companies with immediate insights and strategies to enhance their marketing, HR, and sales activities, ensuring they effectively leverage the power of both social media platforms.
Education and Achievements
Markus's academic journey began with a focus on Media Pedagogy at Universität Bielefeld, providing him with a solid foundation in communication and educational technology. He further honed his expertise in the field of marketing by completing his studies as a Fachkaufmann für Marketing, along with courses in economics, statistics, and market research at the Industrie- und Handelskammer Ostwestfalen zu Bielefeld (IHK). This combination of educational backgrounds underscores his deep understanding of both the creative and analytical aspects of marketing.
Notable Achievements
Throughout his career, Markus has demonstrated a commitment to the ongoing development of B2B marketing practices, particularly in Germany. His forward-thinking approach has set him apart as a pioneer in utilizing XING for marketing, exploring the platform's capabilities for business growth since its inception in the marketing sphere. In 2013, Markus expanded his services to include LinkedIn, the world's largest business network, further solidifying his reputation as an expert in B2B digital marketing.
Markus's abilities extend beyond mere marketing; he is involved in improving sales structures and processes within organizations. His services focus on generating leads and enhancing customer contacts through technology-driven methods such as cross-selling. His strategy not only increases visibility within new markets and demographics but also strengthens existing customer relationships.
Though he has retired from roles in other ventures such as New Profits GbR, where he served as a co-partner and managing director for marketing and sales, his contributions in these positions have laid the groundwork for his current success. Markus continually seeks to enhance his professional capabilities and contribute to the marketing landscape in an impactful way.
Throughout his career, Markus has become well-versed in various methods to optimize public relations efforts and has engaged in efforts to share these insights with the broader professional community. His workshops are not just about imparting knowledge; they are designed to inspire change and motivate teams to explore innovative paths in their marketing and sales approaches.
Contact Information
1a-Social-Media
Markus Gehlken
Alte Dorfstraße 19
32289 Rödinghausen
Telefon: +49 (0) 5746 / 93854-20
Telefax: +49 (0) 5746 / 67599-98
E-Mail: [email protected]
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