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Marleen Schouwenaars
Owner, De Schrijfwerkerij
Professional Background
Marleen Schouwenaars is a dedicated and experienced freelance copywriter who has built a career that spans several decades and multiple industries. After a brief stint as a journalist, Marleen discovered her passion for copywriting in 1983 and has since cultivated an impressive portfolio that showcases her versatility and commitment to high-quality writing.
Throughout her career, Marleen has had the privilege of working in various sectors including banking, services, tourism, retail, strong food brands, pharmaceuticals, and cosmetics. This diverse industry experience has provided her with a wealth of knowledge and insight into the unique communication needs and challenges that different markets present. With her rich understanding of industry nuances, Marleen has become a sought-after collaborator for companies looking to enhance their brand messaging and engage their audience effectively.
As the owner of De Schrijfwerkerij, Marleen operates as a freelance copywriter, where she delivers top-notch content customized to the specific requirements of her clients. Her role as a freelance professional allows her to connect with a wider swath of industries, offering tailored solutions that resonate with clients and their target audience.
In addition to copywriting, Marleen is also well-versed in creative translation work, using her near-perfect bilingual skills to bridge language gaps and ensure that messages are communicated effectively across different cultures. This has proven invaluable for businesses seeking to expand their reach in multilingual markets.
Education and Achievements
Marleen holds a Licentiate degree in Communication Sciences from the Vrije Universiteit Brussel, providing her with a solid foundation in communication theories and practices. Her academic background has undoubtedly influenced her approach to copywriting, enabling her to develop compelling narratives and strategic content that engages and converts.
Over the years, Marleen has continually honed her skills, staying updated with industry trends and best practices. Her time at Proximity BBDO, a leading advertising agency, allowed her to collaborate with creative teams and refine her craft further. This experience has enriched her writing and equipped her with the know-how to craft emotionally resonant narratives while strategically meeting the goals of her clients.
Achievements
Marleen's reputation as a competent copywriter precedes her, as clients regularly commend her for her ability to deliver high-quality content. She has successfully worked on projects that demanded strong storytelling, creativity, and a deep understanding of the target demographic. Her work has contributed to successful marketing campaigns across different sectors, helping organizations enhance their brand identity and outreach.
Her commitment to excellence and passion for words have earned her the trust and respect of clients, making her a preferred choice for copywriting and translation tasks alike. With Marleen’s extensive experience, she is not just a writer; she is a strategic partner who helps businesses articulate their vision and engage their audience in meaningful ways.
