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Marscha Hornis
Campaign Manager at Quicken Loans
Marscha Hornis is an experienced Campaign Manager with a strong background in both B2B and B2C marketing within the mortgage industry. With a wealth of experience across various roles and organizations, Marscha has honed her expertise in developing and executing innovative marketing campaigns that drive customer engagement and revenue growth. Her career has been marked by her adaptability and collaboration skills, allowing her to successfully work alongside internal sales teams and external vendors to ensure the success of her campaigns.
One of Marscha's key strengths is her proficiency in utilizing advanced technology and data-driven insights to inform her marketing strategies. Skilled in using the Microsoft Office package and Adobe software, she leverages market research data and analytics to refine campaign approaches. This analytical mindset provides her with the tools to not only meet but exceed the expectations of stakeholders in her projects.
Marscha's educational achievements complement her professional endeavors. She holds a Bachelor of Business Administration (BBA) with a focus on Marketing and Professional Sales from the esteemed University of Toledo. This foundational knowledge in business and marketing principles has been pivotal in her successful career so far. Additionally, Marscha has continued her academic journey by pursuing a Master's Degree in Leadership and Sustainability at Arizona State University, equipping herself with the knowledge and skills to lead teams and develop sustainable marketing practices.
Education and Achievements
Marscha Hornis’s education has played a crucial role in shaping her marketing acumen. At the University of Toledo, she completed her Bachelor of Business Administration (BBA) in Marketing. This program provided her with a comprehensive understanding of marketing strategies and professional sales techniques, creating a solid foundation for her career. During her time at the university, she not only focused on her academic studies but also engaged in numerous student roles that provided her with valuable hands-on experience in the workplace.
After completing her undergraduate degree, Marscha went on to pursue a Master’s Degree in Leadership and Sustainability at Arizona State University. This advanced education has enabled her to enhance her leadership capabilities and integrate sustainable practices into her marketing initiatives, a crucial aspect in today’s business environment where corporate responsibility is highly valued. Marscha's academic accomplishments have certainly set her apart in a competitive field, demonstrating her commitment to ongoing personal and professional development.
Marscha’s professional journey includes substantial experience with Quicken Loans, where she has served as a Campaign Manager. In this role, she has demonstrated her ability to strategize marketing campaigns effectively, utilizing her extensive market research experience. Prior to this position, she worked as a Client Experience Marketing Development Specialist at the same organization, allowing her to gain insights into client needs and preferences which assisted in creating tailored marketing messages.
Her previous roles also include valuable internships and positions including Sales and Market Research Intern at Hilti, Inc. and Sales and Management Intern at Sherwin-Williams Paints, where she developed a nuanced understanding of sales tactics and market strategies. Even during her academic years, Marscha was active at the University of Toledo, where she served as a Student Worker, Peer Career Assistant, and Night Watch Safety Escort, all roles that contributed to her comprehensive professional development.
Marscha Hornis is clearly a dedicated marketing professional who has a wealth of knowledge and skills derived from her educational background and diverse work experiences. Her passion for marketing, combined with a strong commitment to leadership and sustainability, positions her as a standout figure in the mortgage marketing arena.
Achievements
