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Marta Aparicio

Senior growth marketer & tech-savvy leader | Business Owner

Marta Aparicio is a seasoned Marketing and eCommerce professional with 20 years of experience, specializing in strategy definition, innovation, and execution in startup companies.

She excels at designing integrated marketing plans and campaigns to align all stakeholders towards a shared goal.

Marta has managed annual eCommerce revenue and expense budgets for multiple brands and startups, showcasing her deep understanding of online marketing concepts, strategies, and practices.

With a proven track record of enhancing website traffic, conversion rates, and sales, she possesses strong quantitative, analytical, and problem-solving skills.

Operating effectively in fast-paced, evolving team environments, Marta has a history of hiring and nurturing talented individuals, leveraging her operational knowledge and project management expertise.

Her professional background includes experience in managing international teams across various industries such as eCommerce, Travel (Airlines & Hospitality), and Education.

Marta Aparicio holds a Bachelor's degree in Economics from Universitat Pompeu Fabra and a Degree in Multimedia from Universitat Politècnica de Catalunya.

Her educational accomplishments also include completing the Mobile Thinking Days in Strategic Management at IESE Business School.

Throughout her career, she has been associated with renowned organizations like Tribucs, Arediana, Everty, Bioo, Iberostar, Selenta Group, LetsBonus, Vueling Airlines, clickair, Intervida, ACCIÓ, and UPC School.

Marta has held various key roles in these organizations, from Business Owner and Investor to Chief Marketing Officer, Global Head of Marketing, Deputy Marketing Manager, eBusiness Director, Head of Acquisition, and Online Marketing Manager.

Marta Aparicio
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Location

Palma, Balearic Islands, Spain