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Marta Llop
Principle Designer | Ex Meta · Airbnb
Marta Llop, a Principal Designer with over a decade of experience in brand design, art direction, and design systems, is currently spearheading the brand evolution at One. Her extensive portfolio includes impactful design contributions at prestigious companies like Airbnb and Meta, culminating in recognition with renowned design accolades such as Cannes Lions, D&AD, and One Show. Hailing from Spain, Marta is now based in New York alongside her husband and furry companion, Paul. Apart from immersing herself in the world of typefaces, she enjoys globetrotting and exploring local food markets.
Highlights
A couple of weeks ago, I had the incredible opportunity to return to Miami Ad School NY—what feels like centuries after I was a student—to talk about one of my favorite topics: passion projects.
For me, those passion projects meant creating imaginary brands, which eventually led me to become a brand designer building real brands. Looking back, I can see how these passion projects have always been there, especially during those pivotal moments when I needed a creative boost.
Moments like these remind me just how powerful it is to follow your passions—they’ve truly shaped my career and opened doors. And let’s be honest, there’s no better interview icebreaker than talking about the custom typefaces I made out of butts and other body parts.
I’m excited about future opportunities to share, connect, and inspire. If you’re looking for someone passionate about creativity and eager to share their journey, I’d love to chat about speaking engagements!
And if you’re curious, you can check out my butt typeface (along with the rest of my work) on my website:
https://lnkd.in/dwxT4xRd
#passionproject #brand #design #creativity #branddesign #miamiadschool #typeface #36daysoftype
🌟 New work: a behind-the-scenes sneak peak 🌟
I'm working on the brand identity for Studio Bucky, a new architecture studio that offers integrated and holistic design services, including architecture, interior design, and furniture.
Studio Bucky is deeply inspired by its Irish roots, drawing from the land and nature. Their vision is influenced by vernacular buildings, primitive landmarks, organic landforms, and the harmonious integration of humans and buildings with their surroundings.
In developing their brand identity, my goal has been to reflect this earthy philosophy, creating an organic and human-centric design aesthetic.
I’d love to take you behind the scenes of my design process and share some of the creative journey. We’ve already chosen a direction for the logo, but I’m curious to hear your thoughts! Which logo icon do you think works best?
Big thank you to Alexander Buckeridge for trusting the design process 🙏
Stay tuned for more updates and sneak peeks soon!
#Branding #DesignProcess #Architecture #StudioBucky #LogoDesign #DesignJourney #DesignSystem #BehindTheScenes #BehindTheDesign
